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Basics of Digital Marketing Analytics

Digital marketing can be incredibly useful when it comes to enhancing brand awareness and truly getting the word out about your brand. It's also a great way to educate prospects about the products and services you provide. But virtually all digital marketing efforts are rendered pointless without proper analytics and online measurement. It's vital to see how marketing activities and spending impact the company's bottom line if you reap the full benefits of digital marketing. In comes digital analytics, one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics?¬†As the world becomes more connected…

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I Know What I Can Do

"I don't know what I'm supposed to do, but I know what I can do." - the young Captain Kirk Learning this has helped guide me through times of uncertainty and chaos. Being a young black male who grew up without my father in my home, I never knew what growing up in a fatherless home meant until I reached an age in which it became harder to find people willing to help me tackle life's many problems that are unique to black males. Critical thinking and reason helped navigate my way through uncertainty, unfamiliar paths, and situations most Americans…

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