14 Years in Performance MarketingThe SEO Audit Sheet
Find out why Google is ignoring your site, in about an hour.
Fourteen checks, in the order they should be run, each with the condition that tells you whether it passed. Two free tools and your own site. No course, no call, no upsell.
Send it over
Where should I send the sheet?
That line lives in a file called robots.txt, at the root of your domain. Developers put it there on purpose while a site is being built, to keep an unfinished site out of Google. Then the site launches and nobody remembers to take it out.
There is no error message. Nothing looks broken. Your site simply stops appearing, and you spend six months blaming your content.
Checking it takes ten seconds and it is check number three on this sheet. The first two are even more basic than that.
-
01Fourteen checks in run orderIndexing first, then crawling, then the page itself, then speed and local. There is no point rewriting a title tag on a page Google cannot reach.
-
02The exact click path for every oneNot “check your indexation.” Which tool, which menu, which column, and what the number has to say to pass.
-
03A findings tab you can hand to someoneMark a check as failed and it lands there with the fix beside it. By the end you have a work order, ranked.
Built for you if
- You own the business and the website is yours to fix
- Traffic is flat and nobody can tell you why
- An agency sent you a report you could not act on
- You have never opened Search Console, or opened it once and closed it
Not for you if
- You want a keyword list rather than a technical audit
- You are looking for link building tactics
- You want someone else to do the work this week
No card, no call
Fourteen checks, one hour, free.
I’ve spent 14 years in performance marketing, running paid search and paid social for household names like Pfizer, Merck, Motorola Solutions and Ricola, and for single location businesses that couldn’t afford to waste a dollar. Before I founded Lee Stephens Digital, I held senior roles at Continuum Clinical, Be Found Online and Eon Clinics. I’m certified in Google Ads, Google Analytics and Google Ads Video.
I’m also the author of The DIYer’s Guide to Digital Marketing, written for the business owner who does this work themselves.
Brands I have run marketing for
