Blog

Search Engine Marketing is the process of increasing the visibility, usability, and effectiveness of a website, including its pages, content, and interactive media in search engine results pages. This is done either via search engine optimization and paid search. With the increasing usage of social media, smartphones, and numerous other communication technologies, it is no longer an option not to have a fully optimized and marketable site.There is talk of websites passing the torch over to applications, but I believe this talk is premature as apps are mostly linked to functional needs and fail in the area of informational needs.…

Google's search engine works by gathering information from a range of sources, such as web pages, public databases, and other areas through crawling, indexing, ranking, and serving web pages.The "crawling" and "indexing" of web pages are done by search algorithms. Search algorithms use automated programs that are typically referred to as bots, crawlers, or spiders. When someone types in a query, results pop up depending on the frequency and location of keywords on the page. The results also depend on how long the page has existed, and various other factors that impact search engine ranking.From a technical perspective, you need to…

I have grown many businesses by using consistent digital marketing tactics. However, the most creative and unique thing I have done using digital marketing was come up with a unique solution to an uncommon problem.My client was a pharmaceutical company that developed a drug to treat the rare condition Super Refractory Status Epilepticus. Super-refractory status epilepticus is an ongoing seizure over a 24 hour period that is non-responsive to usual seizure meds.The problem was two-fold. First, the condition is rare, so finding incidents was also a rare occurrence. Second, the window for treatment was small. The medication had to administer…