14 Years in Performance MarketingThe Google Ads Audit Sheet
Find out what your account is wasting, in about an hour.
Fifteen checks, in the order they should be run, each with the number that tells you whether it passed. The same sheet I use on accounts spending six figures a month. No course, no call, no upsell.
Send it over
Where should I send the sheet?
On one national retail account, 412,295 people clicked an ad and only 318,742 landing page views were recorded. Almost a quarter of the spend bought a click that never became a visit.
Nothing was broken in an obvious way. No error, no alert, no red number on a dashboard. The two figures simply lived in two different reports and nobody put them side by side.
That comparison is the first check on this sheet, because it is the one that most often finds real money.
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01Fifteen checks in run orderTracking first, then structure, then spend, then creative. Run out of order, you can lose a weekend and fix nothing.
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02The pass number for every checkNot “review your search terms.” The specific figure that means it is fine, and the figure that means it is bleeding.
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03A findings tab you can hand to someoneIf the fix turns out to be bigger than your Saturday, the sheet is already the brief.
Built for you if
- You own the business and run the ads yourself
- You inherited an account from an agency that stopped answering
- You built it off a help page at midnight and never went back
- You suspect money is leaking and cannot prove where
Not for you if
- You run an agency and want pitching or pricing material
- You want someone else to do the work this week
- You are looking for tactics with no numbers attached
No card, no call
Fifteen checks, one hour, free.
I’ve spent 14 years in performance marketing, running paid search and paid social for household names like Pfizer, Merck, Motorola Solutions and Ricola, and for single location businesses that couldn’t afford to waste a dollar. Before I founded Lee Stephens Digital, I held senior roles at Continuum Clinical, Be Found Online and Eon Clinics. I’m certified in Google Ads, Google Analytics and Google Ads Video.
I’m also the author of The DIYer’s Guide to Digital Marketing, written for the business owner who does this work themselves.
Brands I have run marketing for
