The DIYer’s Guide to Digital Marketing
Both sheets from the book, free.
One for Google Ads, one for SEO. Same format, same hour of your time. Pick the one that matches the problem you have. No course, no call, no upsell.
Google Ads
Find out what your account is wasting
Fifteen checks in the order they should be run, each with the number that tells you whether it passed. The same sheet I use on accounts spending six figures a month.
Get the Google Ads sheetSEO
Find out why Google is ignoring your site
Fourteen checks in the order they should be run, each with the condition that tells you whether it passed. Two free tools and your own site.
Get the SEO sheetOne email with the sheet. After that, about one note a month when there is something worth your time. Unsubscribe in one click. The list is never sold or shared.
Start with Google Ads if
- You are paying for clicks right now
- Spend is up and leads are not
- You inherited an account from an agency that stopped answering
Start with SEO if
- Traffic is flat and nobody can tell you why
- You have never opened Search Console, or opened it once and closed it
- You are not running ads yet
Running both is fine. Run them one at a time, and start with whichever one is already costing you money.
Quincy Bingham has spent twenty years in performance marketing and runs Lee Stephens Digital, where the accounts range from a single location service business to a household name in retail. He is the author of The DIYer’s Guide to Digital Marketing, written for the owner who does this work themselves.