Lee Stephen's Digital Case Studies
Proven results navigating the nuances of the health, beauty, and wellness landscape to deliver superior results.
Eccomerce and Paid Media Shopping
Paid media and ecommerce work together to fuel business growth. While ecommerce provides the platform for transactions, paid media acts as a powerful engine to attract and convert customers. As online competition increases, leveraging paid media becomes essential for standing out and achieving sustainable sales growth
Base Beauty: Epionce
Overview:
Base Beauty required assistance with managing their health and beauty clients’ Facebook and Google Shopping ads to boost revenue. Their client sought higher returns on ad spend, revenue growth, and a measurable increase in brand awareness. They wanted to grow, so they hired us to set up and manage revenue-driving campaigns.
Outcomes:
We drove a 32% YoY increase in revenue, a 95% increase in ROAS with Google Ads Shopping, with Meta Ads Shopping mixed in. Meta Ads were primarily utilized for brand awareness and recall. We successfully reached 8.5 million people with Meta Ads, a 178% increase YoY, achieving a 48% reduction in frequency and a 31% reduction in spend YoY.
Teuscher Chocolate Chicago
Overview:
Teuscher is a renowned Swiss chocolatier, celebrated for its commitment to crafting high-quality, natural confections without additives or preservatives, using only the finest ingredients sourced globally. The Teuscher Chocolate Chicago franchise at the 900 North Michigan Shops tapped Lee Stephens Digital to grow sales.
For the holiday season of 2024, I increased revenue by +62.38%, with a slight 1% increase in ROAS. Teuscher Chocolates’ management consists of managing paid shopping and brand ads via Google Ads and Bing Ads. This increase continued into 2025 Jan – Jun with a YoY increase in revenue of 43% and an increase of ROAS by 38% with roughly the same number of conversions (+0.88% YoY).
Healthcare & Pharmaceutical Lead Generation
Healthcare and pharmaceutical lead generation is a nuanced, compliance-driven process that combines audience targeting, relationship building, education, and advanced technology. Its ultimate goal is to connect the right people with the right products or services, supporting both business growth and improved health outcomes.
SRSE Study (Super-Refractory Status Epilepticus)
Overview:
The client was a pharmaceutical company that had developed a drug to treat the rare condition, Super Refractory Status Epilepticus. Super-refractory status epilepticus is defined as status epilepticus that continues or recurs for more than 24 hours after the onset of anesthetic therapy, including those cases where status epilepticus recurs on the reduction or withdrawal of anesthesia. It is an uncommon but essential clinical problem with high mortality and morbidity rates.
Outcomes:
The client was alerted to abnormal search queries that fell outside the standard deviation of SRSE search queries nationwide, leading to the identification of a rare case of SRSE.
Viracta Therapeutics - NAVAL-1 Clinical Trial Study
Overview:
Viracta Therapeutics is a clinical-stage precision oncology company focused on developing treatments for cancer associated with viruses. The NAVAL-1 clinical trial was a pivotal Phase 2, global, multicenter, open-label study evaluating Nana-val (a combination of nanatinostat and valganciclovir) in patients with relapsed or refractory (R/R) Epstein-Barr virus-positive (EBV+) lymphomas, with a particular emphasis on peripheral T-cell lymphoma (PTCL).
Outcomes:
Drove 1 million impressions, 25K clicks with 3K conversions, a conversion rate of 12%, and an engagement rate of 38% for an HCP-focused awareness campaign for the Naval-1 Clinical Trial Study for Lymphoma and its links to the Epstein-Barr Virus (EBV).
Clinical Trial Enrollment/Lead Generation
Clinical trial enrollment and lead generation are multifaceted processes that combine patient-centric outreach, partnerships with healthcare providers, community engagement, digital marketing, and advanced technology. The goal is to efficiently identify, educate, and enroll eligible participants, ensuring trials are completed on time and with high-quality data.
AbbVie Uterine Fibroids Clinical Trial Study
Overview:
This Phase 3, randomized, double-blind, multicenter, placebo-controlled study (clinical trial) was designed to evaluate the efficacy, safety, and tolerability of an investigational medication. Our agency was responsible for recruiting patients for this clinical trial study using paid media channels. We utilized Facebook Ads, as well as later, the new tactic of advertising via Yahoo Gemini (now a combination of Bing Ads, Yahoo Advertising, Taboola, and other networks), and Bing Ads.
Outcomes:
Over a period of 14 months, we drove 20K referrals, at a $80 cost per referral and $0.69 CPC with a goal of $200 cost per referral.
Sage Therapeutics - Postpartum Depression Clinical Trial Study
Overview:
We assisted a pharmaceutical company in enrolling women into the clinical trial for an investigational medication, SAGE-547, for moderate to severe postpartum depression for women within the first six months after childbirth by driving leads, generating awareness, and education about the trial.
Outcomes:
First and only clinical trial drug approval via Continuum Clinical. Zulresso (Brexanolone) First Drug Approved by the FDA Specifically for Postpartum Depression in Adults – Drove 1.6K referrals, with a little less than 1 million in ad spend using SMS text extensions, call ads, and form submissions to recruit qualified patients over a period of nine months.
