(773) 542-3755 Monday - Sunday 10:00 - 14:00

My Idea of an Ally

I keep hearing the ally thing being thrown around. People keep asking me, how do I be an ally? Well first off, don’t make ultra cringe #takeresponsibility videos. My life and my experiences are not your responsibility. Let’s start with that. If you want to be an ally, start by treating me the same as you treated me yesterday. Respect me, respect my ideas, respect my experience, realize that we are both human, we both make mistakes, we both are making our way through this maze called life. My experience may be different from yours, but at the end of the day, we both want…

Continue Reading

A Fresh Look at Racial Injustice

A question that I have always asked myself is why are we expecting something from "policy-makers"? I think the entire idea of racial and/social injustice is a conversation that only always leads to some type of political solution, as though politics are the only medium to enact change. I'm being open and honest when I say that's the flaw in all of this.America is built on capitalism and ripe with a variety of freedoms that allow us to take advantage of solutions that I have seen people (including many black people) using in every other circumstance except for circumstances in…

Continue Reading

Components of Work: How things Get Done

As I have grown as a digital marketer as well as a person, I've realized that most actions consist of tactics, strategies, objectives, goals, and systems. They all work together for you and your team to reach the results you want to achieve. These components of our actions range from the most fundamental tactics to the most advanced, strategies. No matter what, you will always need tactics. You may not need a system, but operating with a well-defined system is the only way to reach your full potential. Below is my breakdown of the component. This is merely my rough draft, some thoughts make…

Continue Reading

Thoughts on George Floyd

I keep hearing "silence is violence", but the vast majority of you won't like what I have to say. So I've been trying to enjoy life here in the Sip, but I couldn't stay silent. The conversions I've had in person or on the phone have been great. I think social media stuff is highly overrated and if not overrated, underrated in how detrimental it can be to our society in general, but that's another topic. George Floyd's death was an unfortunate tragedy that has opened up old wounds. The problems we face are extremely nuanced, so it will be…

Continue Reading

Why Halo 4 is the Worst Halo Game

I'm one of Halo's biggest fans, I wrote Why I Fell in Love with Halo sometime back. but I could never get behind Halo 4. I mean, there is absolutely nothing redeemable about the game. Halo 5 may have also had a shaky story. Still, the gameplay was much better, and at least the Covenant were themselves again. Hopefully, Halo Infinity continues on the path of returning to a true Halo game. Until then, let me outline a few points of why I dislike this game so much. Halo 4's Enemies are a Step Backwards All the enemies are lifeless…

Continue Reading

Top 10 Reasons You Should Be Using Facebook Ads

Facebook is leading the industry as far as social advertising goes, so will cover how to implement Facebook within your marketing strategy…especially how to align it with your Don Draper like a presentation you gave to your client complete with personas and heavy demo info! Marketers who have had the opportunity to delve into the world of paid search over the past decade have seen first hand the differences in between traditional marketing methods and marketing methods used online. Things aren’t as intuitive as they used to be. In the old days, we profiled “target demographic”, created personas, crunched the…

Continue Reading

5 Steps to Success with Facebook and Instagram Ads

You can no longer afford to waste valuable time and money getting it wrong. I'm a proponent of making mistakes, because mistakes indicate that you're trying. However, if you're not getting better or making the needed adjustments after each mistake, then what's the use? The below steps are integral to success with not only Facebook and Instagram but other social media marketing initiatives via other platforms. 1. Let the Data be Your Guide The biggest mistake most marketers make is being married to a method or system when it comes to advertising on Facebook and Instagram. Sure, you need solid…

Continue Reading

Why I Fell in Love with Halo

Halo has been one of my favorite pastimes over the last decade. I remember the first time I picked up a controller at my friend's place in the earlier 2000s. I had no idea what I was playing or doing, but the game somehow was soothing to play. It had the perfect balance of a beautiful open-world ripe for exploration but also a first-person shooter with just the right amount of difficulty. The game was set in the future on a mysterious ringworld you crashed into while being chased by aliens determined to destroy your ship. You weren't the captain…

Continue Reading

Social Media Marketing Landscape in 2020

Digital marketing has changed forever how we do business. With the proliferation of the internet, throughout the late ’90s, marketers, and businesses received another medium in which to reach their customers. Two of the oldest channels paid search gave marketers the opportunity to access customers online.Paid Search, one of the most mature forms of digital marketing allowed marketers to capitalize on demand but was limited in connecting with people, sharing ideas and nurturing relationships. Too many paid search leads were being turned over to sales as SQL’s when in fact they were still MQL’s.To bridge the gap, businesses needed to…

Continue Reading

12 Great Ways To Grow Your Instagram Followers

1. Get Creative with Your Hashtags Try to capitalize on hashtags that may seem like a stretch. If you sell shoes, maybe post something related to pedicures using pedicure hashtags. The point is to cast a wide net and experiment. Be creative, original, and funny, anything but dull. Mix it up. Make sure you are using hashtags that are both directly related to your business! Look for hashtags that tell a story. 2. Participate in Massively Popular Conversations The biggest mistake most marketers make is running a space-related account, I was able to grow our client's followers organically by participating…

Continue Reading
Close Menu