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Basics of Digital Marketing Analytics

Digital marketing can be incredibly useful when it comes to enhancing brand awareness and truly getting the word out about your brand. It's also a great way to educate prospects about the products and services you provide. But virtually all digital marketing efforts are rendered pointless without proper analytics and online measurement. It's vital to see how marketing activities and spending impact the company's bottom line if you reap the full benefits of digital marketing. In comes digital analytics, one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics? As the world becomes more connected…

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I Know What I Can Do

"I don't know what I'm supposed to do, but I know what I can do." - the young Captain Kirk Learning this has helped guide me through times of uncertainty and chaos. Being a young black male who grew up without my father in my home, I never knew what growing up in a fatherless home meant until I reached an age in which it became harder to find people willing to help me tackle life's many problems that are unique to black males. Critical thinking and reason helped navigate my way through uncertainty, unfamiliar paths, and situations most Americans…

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Four Keys to Working Remotely in 2020

As a digital marketer, I've worked from home for almost eight years now. I have loved every minute of it. With so many people working from home because of the pandemic, I thought this would be the proper time to share a few thoughts on what I have learned over the years. Working from home can be rewarding. Below are my four steps to mastering the art of working remotely. Technology Technology makes working from home possible, so its no mistake that getting this aspect of your journey correct is essential to your new life as a remote worker.  Wifi…

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Memo: We are in the Information Age

We are in the dead center of the information age. Unfortunately, there are those of us who didn't get the memo, so I'm going to make it official. Remember when Democrats used to talk about jobs, the working class, minimum wage and helping the poor, etc? Nope, it's not a thing anymore. We can't agree on how to handle basic COVID-19 protocols. It's not a coincidence. Our new wars are informational and the personalities that used to dominate the local and national news can't be bothered with the minute details of truth-telling. They have to compete with social media, email,…

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How to Use Keywords in Search
Concept For Searching On Internet, Magnifier On Computer Keyboard

How to Use Keywords in Search

Search queries have become one of the many staples of our society. Any question, thought, idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You know longer have to guess about the actions, thoughts, and intentions of the world around us.What is a search query, and how can you use search queries to understand your potential customers better? Search queries are real-world phrases and terms that people use to find information, entertainment, products, or services. The…

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My Idea of an Ally

I keep hearing the ally thing being thrown around. People keep asking me, how do I be an ally? Well first off, don’t make ultra cringe #takeresponsibility videos. My life and my experiences are not your responsibility. Let’s start with that. If you want to be an ally, start by treating me the same as you treated me yesterday. Respect me, respect my ideas, respect my experience, realize that we are both human, we both make mistakes, we both are making our way through this maze called life. My experience may be different from yours, but at the end of the day, we both want…

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A Fresh Look at Racial Injustice

A question that I have always asked myself is why are we expecting something from "policy-makers"? I think the entire idea of racial and/social injustice is a conversation that only always leads to some type of political solution, as though politics are the only medium to enact change. I'm being open and honest when I say that's the flaw in all of this.America is built on capitalism and ripe with a variety of freedoms that allow us to take advantage of solutions that I have seen people (including many black people) using in every other circumstance except for circumstances in…

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Components of Work: How things Get Done

As I have grown as a digital marketer as well as a person, I've realized that most actions consist of tactics, strategies, objectives, goals, and systems. They all work together for you and your team to reach the results you want to achieve. These components of our actions range from the most fundamental tactics to the most advanced, strategies. No matter what, you will always need tactics. You may not need a system, but operating with a well-defined system is the only way to reach your full potential. Below is my breakdown of the component. This is merely my rough draft, some thoughts make…

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Thoughts on George Floyd

I keep hearing "silence is violence", but the vast majority of you won't like what I have to say. So I've been trying to enjoy life here in the Sip, but I couldn't stay silent. The conversions I've had in person or on the phone have been great. I think social media stuff is highly overrated and if not overrated, underrated in how detrimental it can be to our society in general, but that's another topic. George Floyd's death was an unfortunate tragedy that has opened up old wounds. The problems we face are extremely nuanced, so it will be…

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Why Halo 4 is the Worst Halo Game

I'm one of Halo's biggest fans, I wrote Why I Fell in Love with Halo sometime back. but I could never get behind Halo 4. I mean, there is absolutely nothing redeemable about the game. Halo 5 may have also had a shaky story. Still, the gameplay was much better, and at least the Covenant were themselves again. Hopefully, Halo Infinity continues on the path of returning to a true Halo game. Until then, let me outline a few points of why I dislike this game so much. Halo 4's Enemies are a Step Backwards All the enemies are lifeless…

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