Should Your Organization Use Social Media as a Marketing Tool?

Social media has grown over the past decade as one of the most consistent aspects of our everyday lives.  We are a social species, so this fact alone places social media at the center of a good number of our interactions with each other. But what exactly IS social media, and is marketing on social media the right choice for your organization?  And finally, if your organization chooses to market on social media, what are some steps to get started? Social media refers to any internet or mobile-based platform that enables social interaction between two or more parties. The dialogue…

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Google Ad’s Auction System Simplified in 3 Minutes

Google Ad's auction bidding market powers it's advertising platform, Google Ads. Let’s quickly break down how the Google Ads auction works. Almost every search query a user conducts via the Google search engine triggers an auction to determine which advertiser’s ad is served to the user. These automated auctions take place within a fraction of a second, considering various factors to decide where and if ads rank on the search engine results page and how much advertisers pay. When advertisers open up a Google Ads account, thier next steps after taking care of administrative tasks are to choose keywords they want…

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Instagram Reels: Everything Marketers Need to Know

I love Instagram reels. But as an Instagramer and a marketer, there are a lot of hidden gems within this addictive platform. I covered Instagram Marketing for businesses extensively a few years back and recently went in depth about how many people are making a living using Instagram. Instagram reels are just the latest innovation by the Meta-owned platform. In many ways, reels are my substitute for television shows and, many times, YouTube. I prefer Instagram reels over TikTok since reels exist within the Instagram app alongside other videos, stories, and posts. It's the entire social experience without being pigeonholed…

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Read more about the article The Most Comprehensive Paid Search Audit Checklist You’ll Ever Need
PPC pay per click advertising in the internet. Marketing strategy for business promotion. Pay for banner on the web page. Flat vector illustration

The Most Comprehensive Paid Search Audit Checklist You’ll Ever Need

Why Paid Search Audits are Important Paid search audits are essential to the digital marketing process. The digital marketing world is constantly in flux. That's why it's crucial to regularly conduct an audit to ensure the best optimization strategies are in place and get the best possible return on investment. Paid search advertising is more complex than many marketers would like to admit. Google Ads constantly posts new features, releases, policies, interface updates, discontinued features, and announcements. On top of that, many small changes don't warrant a separate announcement, and that's much change. This is why keeping up with Google Ads,…

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7 Effortless Strategies to Get Paid for Reels on Instagram in 2022

In 2022, Instagram Reels are the best way to grow your account by expanding your audience and increasing your engagement. I covered the basics of marketing on Instagram a while back. However, the question remained for newcomers, how do I get paid for reels on Instagram? More importantly, Meta has made a concerted effort to encourage content creators by offering multiple incentives to earn money on the platform. So without further ado, here's how you make money on Instagram. 1. Livestream Badges Viewers can purchase Badges to support thier favorite creators during tier live videos. Badges are similar to super chats on YouTube…

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Read more about the article Comprehensive Guide to Impression Share Metrics
Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.

Comprehensive Guide to Impression Share Metrics

Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots. An impression is when your ad is visible…

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Read more about the article Digital Marketing Optimization Demystified in 5 Easy Steps
Digital marketing optimization concept. Doing market research and analysis to optimize marketing efforts.

Digital Marketing Optimization Demystified in 5 Easy Steps

What is Marketing Optimization? The word "optimization" is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. More importantly, few can say what digital marketing optimizations entail. So what does it mean to "optimize" digital marketing campaigns, and is it really as important as it sounds? Marketing optimization is using marketing data to make informed decisions to drive the performance of your campaigns. Those improvements include improving active digital marketing messages, branding, campaigns, ads, posts, placements, processes, and other marketing components more effectively…

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Understanding Digital Analytics – The Hottest Industry Right Now

Digital marketing can be incredibly useful to educate prospects about your products and services. But virtually all of your digital marketing efforts are rendered useless without proper analytics and measurement. It's vital to see how your marketing activities and spending impact your company's bottom line if you plan to reap the full benefits of digital marketing. Because of its impact, digital analytics is one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics? As the world becomes more connected with smartphones, tablets, and laptops, more and more information is available to marketers, enabling visibility of…

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Save Time with this Facebook Ads Optimization Cheat-Sheet

Facebook Ads optimization is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?” Well, I could be spilling the beans here, but I’m going to pull back the lid on what we mean when we say we are “optimizing” a campaign. Usually, optimization of a Facebook Ads campaign consists of three main areas of interest: optimizing placements and networks, bids and budgets, and ad creatives. Sections: Facebook Ads Optimization: Placements and Networks Facebook Ads…

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17 Key Terms for Clear-Cut Critical Thinking in Our Daily Lives

Most logical fallacies have more to do with formal arguments and less to do with how we communicate with each other daily. There are simple words and ideas used in our everyday speech that have a significant impact on our interpretations, perceptions, and decision-making. Listed below are a few of those terms. Understanding or reviewing these terms will give you a slight edge while watching the news, attending a meeting, or discussing world events with your loved ones. I chose these terms because I’m often involved in situations in which these definitions could come in handy. Below are the terms I’ll…

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