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Read more about the article New Ideas – How Small Businesses Can Measure Short‑Form Video ROI on YouTube and TikTok

New Ideas – How Small Businesses Can Measure Short‑Form Video ROI on YouTube and TikTok

ROI  Introduction Virality on social media doesn't equal sales. As a small business owner, this is probably a sentence you're already familiar with. If we're being honest, it's the truth. The most watched video on TikTok is this video by Zach King. It amassed over 2.2 billion views, but there was no product attached to it. This video went viral because it was entertaining and not because he had something to sell. So if you get a viral video, it's not always because of your product or service. Most times, the quality is great, there's something interesting happening and that's…

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Read more about the article 2026 – The DIY Content Strategy Playbook for Small Businesses

2026 – The DIY Content Strategy Playbook for Small Businesses

Introduction “You should be posting more so your audience can find you.” “You need to post consistently.” “Content is king.” As a small business owner, you have probably heard one or all of the three pieces of advice up there. You also probably know that in this digital age, most people are shopping online. And the only way to get attention is by posting on social media. But most content advice available online aren't tailored to people running small scale businesses. How are you supposed to post multiple times a day when you're also customer care, sales lead, packing and…

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Read more about the article GEO vs. SEO for Small Businesses: How To Show Up In AI Answers And Traditional Search

GEO vs. SEO for Small Businesses: How To Show Up In AI Answers And Traditional Search

Introduction When was the last time you scrolled to the bottom of the first page on Google in search of answers? You probably can't remember, right? Well, this is the reality of many people, including your potential clients. People go on Google, type in their questions and get an AI generated answer from Google AI Overviews. Some don't even use search engines, they just open ChatGPT or Perplexity and get straightforward answers. No more doomscrolling through hundreds of links and tens of website pages for one sentence. But these AI chatbots aren't pulling the answers from thin air. They are…

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Read more about the article Mastering Google Ads for Healthcare Marketing: A 2025 Guide
Capsules in focus against a backdrop of a dynamic biotech stock index signify a robust healthcare market. Pharmaceutical business. Development of new medicinal pills..

Mastering Google Ads for Healthcare Marketing: A 2025 Guide

I've seen firsthand how healthcare and pharmaceutical brands, organizations, and small businesses struggle to break through the noise of an infinite number of. Healthcare isn't simply about selling a product or service. It's about trust.Patients, healthcare providers (HCPs), and family members are looking for reliable information. Personal well-being is at stake, and that's where Google's search engine has a distinct responsibility. This responsibility is why marketing healthcare products and services online presents unique challenges to marketers due to strict regulations, sensitive topics, and high competition. Dont let this deter you because, done right, Google Ads can do more than drive…

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Read more about the article Should Your Organization Use Social Media as a Marketing Tool?

Should Your Organization Use Social Media as a Marketing Tool?

Social media has grown over the past decade as one of the most consistent aspects of our everyday lives.  We are a social species, so this fact alone places social media at the center of a good number of our interactions with each other. But what exactly IS social media, and is marketing on social media the right choice for your organization?  And finally, if your organization chooses to market on social media, what are some steps to get started? Social media refers to any internet or mobile-based platform that enables social interaction between two or more parties. The dialogue…

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Read more about the article Google Ad’s Auction System Simplified in 3 Minutes

Google Ad’s Auction System Simplified in 3 Minutes

Google Ad's auction bidding market powers it's advertising platform, Google Ads. Let’s quickly break down how the Google Ads auction works. Almost every search query a user conducts via the Google search engine triggers an auction to determine which advertiser’s ad is served to the user. These automated auctions take place within a fraction of a second, considering various factors to decide where and if ads rank on the search engine results page and how much advertisers pay. When advertisers open up a Google Ads account, thier next steps after taking care of administrative tasks are to choose keywords they want…

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Read more about the article Instagram Reels: Everything Marketers Need to Know

Instagram Reels: Everything Marketers Need to Know

I love Instagram reels. But as an Instagramer and a marketer, there are a lot of hidden gems within this addictive platform. I covered Instagram Marketing for businesses extensively a few years back and recently went in depth about how many people are making a living using Instagram. Instagram reels are just the latest innovation by the Meta-owned platform. In many ways, reels are my substitute for television shows and, many times, YouTube. I prefer Instagram reels over TikTok since reels exist within the Instagram app alongside other videos, stories, and posts. It's the entire social experience without being pigeonholed…

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Read more about the article The Most Comprehensive Paid Search Audit Checklist You’ll Ever Need
PPC pay per click advertising in the internet. Marketing strategy for business promotion. Pay for banner on the web page. Flat vector illustration

The Most Comprehensive Paid Search Audit Checklist You’ll Ever Need

Why Paid Search Audits are Important Paid search audits are essential to the digital marketing process. The digital marketing world is constantly in flux. That's why it's crucial to regularly conduct an audit to ensure the best optimization strategies are in place and get the best possible return on investment. Paid search advertising is more complex than many marketers would like to admit. Google Ads constantly posts new features, releases, policies, interface updates, discontinued features, and announcements. On top of that, many small changes don't warrant a separate announcement, and that's much change. This is why keeping up with Google Ads,…

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Read more about the article 7 Effortless Strategies to Get Paid for Reels on Instagram in 2022

7 Effortless Strategies to Get Paid for Reels on Instagram in 2022

In 2022, Instagram Reels are the best way to grow your account by expanding your audience and increasing your engagement. I covered the basics of marketing on Instagram a while back. However, the question remained for newcomers, how do I get paid for reels on Instagram? More importantly, Meta has made a concerted effort to encourage content creators by offering multiple incentives to earn money on the platform. So without further ado, here's how you make money on Instagram. 1. Livestream Badges Viewers can purchase Badges to support thier favorite creators during tier live videos. Badges are similar to super chats on YouTube…

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Read more about the article Comprehensive Guide to Impression Share Metrics
Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.

Comprehensive Guide to Impression Share Metrics

Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots. An impression is when your ad is visible…

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