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How To Find Reliable Information Online in the Information Age

Fear is at an all-time high in our society. Inflamed fear has caused us to cease to have the relevant conversations that address serious issues such as racism, poverty, and police brutality. Instead, we have opted into primitive problem-solving methods such as race batting, demonization, burning witches, burning books, and good ole fashioned tribalism. In many ways, the problem AND the solution lie somewhere between the intricate relationship of the internet, social media, the news media, and how we interact with these entities. These are all areas in which we receive and disseminate information. Over time these areas have been…

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Identifying Why Misinformation Is So Prevalent & What YOU Can Do About It

The internet allows anyone, anywhere, to record, communicate or convey information at any time. Although this in itself is revolutionary, it’s not without its pitfalls. The internet is reeling with misinformation. There are groups such as Q-Anon and flat earth theorists who have genuinely abandoned reality for far-fetched conspiracies. Grifters and snake-oil salespeople are more than willing to tell you what you want to hear for the enormously high price of your attention, likes, comments, and feeding the beasts we call algorithms. The truth is that we are in an infantile stage of the information age, the wild wild west…

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What It Means to Optimize Facebook Ads Campaigns

The word “optimization” is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?” Well, I could be spilling the beans here, but I’m going to pull back the lid on what we mean when we say we are “optimizing” a campaign. Usually, optimization of a Facebook Ads campaign consists of three main areas of interest: optimizing placements and networks, bids and budgets, and ad creatives. Sections: Optimizing Placements and Networks Optimizing Budgets and Bids…

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Key Terms for Thinking Critically

Most logical fallacies have more to do with formal arguments and less to do with how we communicate with each other daily. There are simple words and ideas used in our everyday speech that have a significant impact on our interpretations, perceptions, and decision-making. Listed below are a few of those terms. Understanding or reviewing these terms will give you a slight edge while watching the news, attending a meeting, or discussing world events with your loved ones. I chose these terms because I’m often involved in situations in which these definitions could come in handy. Below are the terms I’ll…

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Basics of Digital Marketing Analytics

Digital marketing can be incredibly useful when it comes to enhancing brand awareness and truly getting the word out about your brand. It's also a great way to educate prospects about the products and services you provide. But virtually all digital marketing efforts are rendered pointless without proper analytics and online measurement. It's vital to see how marketing activities and spending impact the company's bottom line if you reap the full benefits of digital marketing. In comes digital analytics, one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics? As the world becomes more connected…

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I Know What I Can Do

"I don't know what I'm supposed to do, but I know what I can do." - the young Captain KirkLearning this has helped guide me through times of uncertainty and chaos. Being a young black male who grew up without my father in my home, I never knew what growing up in a fatherless home meant until I reached an age in which it became harder to find people willing to help me tackle life's many problems that are unique to black males.Critical thinking and reason helped navigate my way through uncertainty, unfamiliar paths, and situations most Americans have not…

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Four Keys to Working Remotely in 2020

As a digital marketer, I've worked from home for almost eight years now. I have loved every minute of it. With so many people working from home because of the pandemic, I thought this would be the proper time to share a few thoughts on what I have learned over the years. Working from home can be rewarding. Below are my four steps to mastering the art of working remotely. Technology Technology makes working from home possible, so its no mistake that getting this aspect of your journey correct is essential to your new life as a remote worker.  Wifi…

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Memo: We are in the Information Age

We are in the dead center of the information age. Unfortunately, there are those of us who didn't get the memo, so I'm going to make it official. Remember when Democrats used to talk about jobs, the working class, minimum wage and helping the poor, etc? Nope, it's not a thing anymore. We can't agree on how to handle basic COVID-19 protocols. It's not a coincidence. Our new wars are informational and the personalities that used to dominate the local and national news can't be bothered with the minute details of truth-telling. They have to compete with social media, email,…

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How to Use Keywords in Search
Concept For Searching On Internet, Magnifier On Computer Keyboard

How to Use Keywords in Search

Search queries have become one of the many staples of our society. Any question, thought, idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You know longer have to guess about the actions, thoughts, and intentions of the world around us.What is a search query, and how can you use search queries to understand your potential customers better? Search queries are real-world phrases and terms that people use to find information, entertainment, products, or services. The…

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My Idea of an Ally

I keep hearing the ally thing being thrown around. People keep asking me, how do I be an ally? Well first off, don’t make ultra cringe #takeresponsibility videos. My life and my experiences are not your responsibility. Let’s start with that. If you want to be an ally, start by treating me the same as you treated me yesterday. Respect me, respect my ideas, respect my experience, realize that we are both human, we both make mistakes, we both are making our way through this maze called life. My experience may be different from yours, but at the end of the day, we both want…

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