Case Studies
Proven results navigating the nuances of the health, beauty, and wellness landscape to deliver superior results.
Health & Beauty E-Commerce
Customer Intent
We’ve done our research and we understand the needs of your ideal patients. They aren’t looking for “KYBELLA”. They’re looking for “chin fat” and they want to “remove double chin”.
Conversion Testing
We pride ourselves on staying ahead of the curve by addressing ad fatigue before it’s a problem that costs you money. That’s why we test your ads every week.
Clicks to landing pages
Each of our service pages is structured as a stand-alone experience. We build procedure-specific sales funnels that can bring in a thousand-dollar treatment in just one month.
Health & Beauty E-Commerce
Base Beauty Marketing Agency
➤ ABOUT
Marketing and consulting agency needed help with their health and beauty clients running Facebook and Google Shopping ads to increase their revenue. Their client seeked higher returns on ad spend, revenue growth and a measurable increase in brand awareness. They wanted to grow, and hired us to set up and manage revenue driving campaigns.
➤ RESULT
32% YoY increase in revenue, 95% increase in ROAS while reaching 8.5 million people with Meta Ads with a 48% reduction in frequency and 31% reduction in spend.
Healthcare & Pharmaceutical Lead Generation
SRSE Study (Super-Refractory Status Epilepticus)
➤ ABOUT
The client was a pharmaceutical company that has developed a drug to treat the rare condition Super Refractory Status Epilepticus. Super-refractory status epilepticus is defined as status epilepticus that continues or recurs for more than 24 hours after the onset of anesthetic therapy, including those cases where status epilepticus recurs on the reduction or withdrawal of anesthesia. It is an uncommon but essential clinical problem with high mortality and morbidity rates.
➤ RESULT
Client was alerted to abnormal search queries outside of the standard deviation of SRSE search queries nationwide resulting in the location of a rare case of SRSE.
Clinical Trial Enrollment/Lead Generation
AbbVie Uterine Fibroids Clinical Trial Study
➤ ABOUT
This Phase 3, randomized, double-blind, multicenter, placebo-controlled study (clinical trial) was designed to evaluate the efficacy, safety and tolerability of an investigational medication. Our agency had the responsibility of recruiting patients for this clinical trial study using paid media channels. We utilized the then new found technique of publishing “ghost” posts on Facebook as well as, later on, the new tactic of advertising via Yahoo Gemini (Now a combination of Bing Ads, Yahoo Advertising, Taboola and other networks) and Bing Ads.
➤ RESULT
Over a period of 14 months, we drove 20K referrals, at a $80 cost per referral and $0.69 CPC with a goal of $200 cost per referral.
Clinical Trial Enrollment/Lead Generation
Sage Therapeutics – Postpartum Depression
➤ ABOUT
We assisted a pharmaceutical company in enrolling women into the clinical trial for an investigational medication, SAGE-547 for moderate to severe postpartum depression for women within the first six months after childbirth by driving leads, generating awareness and education about the trial.
➤ RESULT
Zulresso (Brexanolone) First Drug Approved by the FDA Specifically for Postpartum Depression in Adults – Drove 1.6K referrals, with a little less than 1 million in ad spend using SMS text extensions, call ads and form submissions to recruit qualified patients over a period of nine months. Video and Facebook Ads was used to drive 80% referrals with a creative and messaging strategy that kept the frequency around 1.05, thereby actively engaging new potential trail participants, nurturing those interested and excluding those enrolled in the program.