(773) 542-3755 Monday - Sunday 10:00 - 14:00

UTM Parameters Setup Guide

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit. By using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content or campaigns. For example, you can find out how much traffic came from a Facebook post or ad instead of looking at Facebook referrals. If you are doing an email blast, you can append links or URL's in…

Continue Reading
Close Menu