Read more about the article Digital Marketing Optimization Demystified in 5 Easy Steps
Digital marketing optimization concept. Doing market research and analysis to optimize marketing efforts.

Digital Marketing Optimization Demystified in 5 Easy Steps

What is Marketing Optimization? The word "optimization" is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. More importantly, few can say what digital marketing optimizations entail. So what does it mean to "optimize" digital marketing campaigns, and is it really as important as it sounds? Marketing optimization is using marketing data to make informed decisions to drive the performance of your campaigns. Those improvements include improving active digital marketing messages, branding, campaigns, ads, posts, placements, processes, and other marketing components more effectively…

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Understanding Digital Analytics – The Hottest Industry Right Now

Digital marketing can be incredibly useful to educate prospects about your products and services. But virtually all of your digital marketing efforts are rendered useless without proper analytics and measurement. It's vital to see how your marketing activities and spending impact your company's bottom line if you plan to reap the full benefits of digital marketing. Because of its impact, digital analytics is one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics? As the world becomes more connected with smartphones, tablets, and laptops, more and more information is available to marketers, enabling visibility of…

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UTM Parameters Setup Guide

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit. The acronym "UTM" stands for “UTM” stands for “Urchin tracking module.” It's a name taken from the Urchin Software Corporation. That company was acquired by Google in 2005. Google simply kept the name of the technology they created. With using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content…

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