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UTM Parameters Setup Guide

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit.The acronym "UTM" stands for “UTM” stands for “Urchin tracking module.” It's a name taken from the Urchin Software Corporation. That company was acquired by Google in 2005. Google simply kept the name of the technology they created.With using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content or campaigns.For…

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