Understanding Digital Analytics – The Hottest Industry Right Now

Digital marketing can be incredibly useful to educate prospects about your products and services. But virtually all of your digital marketing efforts are rendered useless without proper analytics and measurement. It's vital to see how your marketing activities and spending impact your company's bottom line if you plan to reap the full benefits of digital marketing. Because of its impact, digital analytics is one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics? As the world becomes more connected with smartphones, tablets, and laptops, more and more information is available to marketers, enabling visibility of…

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A Better Way To Communicate Things That Need to Get Done

As I have grown as a digital marketer, I've realized that everything we do can be summarized into a few easy-to-grasp components that aid us in communicating what needs to get done and how to do it. I would spend hours on calls, meetings, emails, and Slack messages to share projects with contractors. We thought Asana would ease the burden, but it only got more complicated. Sure, my co-workers fully understood me. We had a cadence and rapport that made our communication seamless. But what about communication with people outside of your circle who didn't understand the terminology or those…

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UTM Parameters Setup Guide

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit.The acronym "UTM" stands for “UTM” stands for “Urchin tracking module.” It's a name taken from the Urchin Software Corporation. That company was acquired by Google in 2005. Google simply kept the name of the technology they created.With using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content or campaigns.For…

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