How to get more out of Google Ads, Meta and other paid channels without wasting budget. Account audits, bidding, policy suspensions and what to do when an account gets flagged. Need help with your accounts? See Digital Advertising Services.
“Why do we still treat brand and performance as two different jobs?” It’s a strange question when you consider how people actually make decisions. A customer doesn’t think, “First I’ll see a brand campaign, then I’ll encounter a performance ad.” They see a video on social media, notice a billboard, hear a recommendation, search Google, visit a website, read reviews, see a retargeting ad and eventually buy. To the customer, it’s one journey. To marketers, it can be multiple campaigns, teams, budgets and agencies, each measured against different goals. This is one of marketing’s biggest contradictions: we organise marketing around…
Your Google Ads campaign was running this morning. Now it is not. Your ads have stopped serving, your traffic may have dropped, and you have received a notification saying your Google Ads account has been suspended. For any business that relies on paid search to generate leads or sales, this can be a serious disruption. The first instinct may be to make changes immediately, create a new account, or submit an appeal without fully understanding the problem. Those actions can make the situation harder to resolve. A Google Ads suspension does not always mean your account is permanently closed. Google…
Capsules in focus against a backdrop of a dynamic biotech stock index signify a robust healthcare market. Pharmaceutical business. Development of new medicinal pills..
I've seen firsthand how healthcare and pharmaceutical brands, organizations, and small businesses struggle to break through the noise of an infinite number of. Healthcare isn't simply about selling a product or service. It's about trust.Patients, healthcare providers (HCPs), and family members are looking for reliable information. Personal well-being is at stake, and that's where Google's search engine has a distinct responsibility. This responsibility is why marketing healthcare products and services online presents unique challenges to marketers due to strict regulations, sensitive topics, and high competition. Don't let this deter you because, done right, Google Ads can do more than drive…
Google Ads' auction bidding market powers it's advertising platform, Google Ads. Let’s quickly break down how the Google Ads auction works.Almost every search query a user conducts via the Google search engine triggers an auction to determine which advertiser’s ad is served to the user. These automated auctions take place within a fraction of a second, considering various factors to decide where and if ads rank on the search engine results page and how much advertisers pay.When advertisers open up a Google Ads account, their next steps after taking care of administrative tasks are to choose keywords they want to serve…
PPC pay per click advertising in the internet. Marketing strategy for business promotion. Pay for banner on the web page. Flat vector illustration
Why Paid Search Audits are Important Paid search audits are essential to the digital marketing process. The digital marketing world is constantly in flux. That's why it's crucial to regularly conduct an audit to ensure the best optimization strategies are in place and get the best possible return on investment.Paid search advertising is more complex than many marketers would like to admit. Google Ads constantly posts new features, releases, policies, interface updates, discontinued features, and announcements. On top of that, many small changes don't warrant a separate announcement, and that's much change. This is why keeping up with Google Ads, Bing…
Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.
Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots.An impression is when your ad is visible to…
Digital marketing optimization concept. Doing market research and analysis to optimize marketing efforts.
What is Marketing Optimization? The word "optimization" is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. More importantly, few can say what digital marketing optimizations entail.So what does it mean to "optimize" digital marketing campaigns, and is it really as important as it sounds?Marketing optimization is using marketing data to make informed decisions to drive the performance of your campaigns. Those improvements include improving active digital marketing messages, branding, campaigns, ads, posts, placements, processes, and other marketing components more effectively and efficiently.Being…
Concept For Searching On Internet, Magnifier On Computer Keyboard
Keyword research is the backbone of search marketing. But how does one go about conducting keyword research and how can the benefits immediately be taken advantage of? These questions have easy answers, however, we need to understand the search query. Search queries have become one of the many staples of our society. Any question thought idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You no longer have to guess about the actions, thoughts,…
