Google Ad’s Auction System Simplified in 3 Minutes

Google Ad's auction bidding market powers it's advertising platform, Google Ads. Let’s quickly break down how the Google Ads auction works. Almost every search query a user conducts via the Google search engine triggers an auction to determine which advertiser’s ad is served to the user. These automated auctions take place within a fraction of a second, considering various factors to decide where and if ads rank on the search engine results page and how much advertisers pay. When advertisers open up a Google Ads account, thier next steps after taking care of administrative tasks are to choose keywords they want…

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Read more about the article The Most Comprehensive Paid Search Audit Checklist You’ll Ever Need
PPC pay per click advertising in the internet. Marketing strategy for business promotion. Pay for banner on the web page. Flat vector illustration

The Most Comprehensive Paid Search Audit Checklist You’ll Ever Need

Why Paid Search Audits are Important Paid search audits are essential to the digital marketing process. The digital marketing world is constantly in flux. That's why it's crucial to regularly conduct an audit to ensure the best optimization strategies are in place and get the best possible return on investment. Paid search advertising is more complex than many marketers would like to admit. Google Ads constantly posts new features, releases, policies, interface updates, discontinued features, and announcements. On top of that, many small changes don't warrant a separate announcement, and that's much change. This is why keeping up with Google Ads,…

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Read more about the article Comprehensive Guide to Impression Share Metrics
Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.

Comprehensive Guide to Impression Share Metrics

Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots. An impression is when your ad is visible…

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Read more about the article Digital Marketing Optimization Demystified in 5 Easy Steps
Digital marketing optimization concept. Doing market research and analysis to optimize marketing efforts.

Digital Marketing Optimization Demystified in 5 Easy Steps

What is Marketing Optimization? The word "optimization" is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. More importantly, few can say what digital marketing optimizations entail. So what does it mean to "optimize" digital marketing campaigns, and is it really as important as it sounds? Marketing optimization is using marketing data to make informed decisions to drive the performance of your campaigns. Those improvements include improving active digital marketing messages, branding, campaigns, ads, posts, placements, processes, and other marketing components more effectively…

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Read more about the article How To Conduct Keyword Research Like A Pro Tonight
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How To Conduct Keyword Research Like A Pro Tonight

Keyword research is the backbone of search marketing. But how does one go about conducting keyword research and how can the benefits immediately be taken advantage of? These questions have easy answers, however, we need to understand the search query. Search queries have become one of the many staples of our society. Any question thought idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You no longer have to guess about the actions, thoughts,…

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