Instagram Reels: Everything Marketers Need to Know

I love Instagram reels. But as an Instagramer and a marketer, there are a lot of hidden gems within this addictive platform. I covered Instagram Marketing for businesses extensively a few years back and recently went in depth about how many people are making a living using Instagram. Instagram reels are just the latest innovation by the Meta-owned platform. In many ways, reels are my substitute for television shows and, many times, YouTube. I prefer Instagram reels over TikTok since reels exist within the Instagram app alongside other videos, stories, and posts. It's the entire social experience without being pigeonholed…

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7 Effortless Strategies to Get Paid for Reels on Instagram in 2022

In 2022, Instagram Reels are the best way to grow your account by expanding your audience and increasing your engagement. I covered the basics of marketing on Instagram a while back. However, the question remained for newcomers, how do I get paid for reels on Instagram? More importantly, Meta has made a concerted effort to encourage content creators by offering multiple incentives to earn money on the platform. So without further ado, here's how you make money on Instagram. 1. Livestream Badges Viewers can purchase Badges to support thier favorite creators during tier live videos. Badges are similar to super chats on YouTube…

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Save Time with this Facebook Ads Optimization Cheat-Sheet

Facebook Ads optimization is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?” Well, I could be spilling the beans here, but I’m going to pull back the lid on what we mean when we say we are “optimizing” a campaign. Usually, optimization of a Facebook Ads campaign consists of three main areas of interest: optimizing placements and networks, bids and budgets, and ad creatives. Sections: Facebook Ads Optimization: Placements and Networks Facebook Ads…

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5 Steps to Success with Facebook and Instagram Ads

You can no longer afford to waste valuable time and money getting it wrong. I'm a proponent of making mistakes, because mistakes indicate that you're trying. However, if you're not getting better or making the needed adjustments after each mistake, then what's the use? The below steps are integral to success with not only Facebook and Instagram but other social media marketing initiatives via other platforms.1. Let the Data be Your GuideThe biggest mistake most marketers make is being married to a method or system when it comes to advertising on Facebook and Instagram. Sure, you need solid and consistent…

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Social Media Marketing Landscape in 2020

Digital marketing has changed forever how we do business. With the proliferation of the internet, throughout the late ’90s, marketers, and businesses received another medium in which to reach their customers. Two of the oldest channels paid search gave marketers the opportunity to access customers online. Paid Search, one of the most mature forms of digital marketing allowed marketers to capitalize on demand but was limited in connecting with people, sharing ideas and nurturing relationships. Too many paid search leads were being turned over to sales as SQL’s when in fact they were still MQL’s. To bridge the gap, businesses…

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12 Great Ways To Grow Your Instagram Followers

1. Get Creative with Your Hashtags Try to capitalize on hashtags that may seem like a stretch. If you sell shoes, maybe post something related to pedicures using pedicure hashtags. The point is to cast a wide net and experiment. Be creative, original, and funny, anything but dull. Mix it up. Make sure you are using hashtags that are both directly related to your business! Look for hashtags that tell a story. 2. Participate in Massively Popular Conversations The biggest mistake most marketers make is running a space-related account, I was able to grow our client's followers organically by participating…

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How To Excel at Instagram Marketing: The Ultimate Guide

Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on our lives, but what kind of power does Instagram marketing have for your business? Why is this app so popular, and why are so many companies clamoring to join in all the fun? For starters, Instagram has released quite a few new tools for businesses. For example, companies can leverage the following: The ability to review advanced analytics The ability to add shopping links to posts The ability to drive traffic via Instagram stories The ability to post on a video…

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