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Top 10 Reasons You Should Be Using Facebook Ads

Facebook is leading the industry as far as social advertising goes, so will cover how to implement Facebook within your marketing strategy…especially how to align it with your Don Draper like a presentation you gave to your client complete with personas and heavy demo info! Marketers who have had the opportunity to delve into the world of paid search over the past decade have seen first hand the differences in between traditional marketing methods and marketing methods used online. Things aren’t as intuitive as they used to be. In the old days, we profiled “target demographic”, created personas, crunched the…

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5 Steps to Success with Facebook and Instagram Ads

You can no longer afford to waste valuable time and money getting it wrong. I'm a proponent of making mistakes, because mistakes indicate that you're trying. However, if you're not getting better or making the needed adjustments after each mistake, then what's the use? The below steps are integral to success with not only Facebook and Instagram but other social media marketing initiatives via other platforms. 1. Let the Data be Your Guide The biggest mistake most marketers make is being married to a method or system when it comes to advertising on Facebook and Instagram. Sure, you need solid…

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Social Media Marketing Landscape in 2020

Digital marketing has changed forever how we do business. With the proliferation of the internet, throughout the late ’90s, marketers, and businesses received another medium in which to reach their customers. Two of the oldest channels paid search gave marketers the opportunity to access customers online.Paid Search, one of the most mature forms of digital marketing allowed marketers to capitalize on demand but was limited in connecting with people, sharing ideas and nurturing relationships. Too many paid search leads were being turned over to sales as SQL’s when in fact they were still MQL’s.To bridge the gap, businesses needed to…

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12 Great Ways To Grow Your Instagram Followers

1. Get Creative with Your Hashtags Try to capitalize on hashtags that may seem like a stretch. If you sell shoes, maybe post something related to pedicures using pedicure hashtags. The point is to cast a wide net and experiment. Be creative, original, and funny, anything but dull. Mix it up. Make sure you are using hashtags that are both directly related to your business! Look for hashtags that tell a story. 2. Participate in Massively Popular Conversations The biggest mistake most marketers make is running a space-related account, I was able to grow our client's followers organically by participating…

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Digital Marketer’s Guide to Instagram Marketing

This comprehensive guide is brought to you from years of experience managing many Instagram accounts. Feel free to skip to the section that interests you the most! Table of Contents Why Use Instagram for Business Getting Started With Instagram How to Create an Instagram Marketing Strategy How to Grow Your Audience on Instagram Types of Instagram Posts Guide to Instagram Shopping Guide to Instagram Formats The Instagram Algorithm Introduction to Instagram Advertising How to Make the Most Out of Instagram Conclusion Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on…

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Learn the Basics of the Fast-Paced Digital Marketing World

One of my favorite quotes growing up was: "Wherever there is a will, there is a way." That quote has helped me navigate some tricky situations in life. The same will be true when we recover from this coronavirus pandemic that has gripped the world. I can't predict the future. However, I have a hunch that small business owners, artists, performers, and others will return to a new economy that emphasizes a need to maintain a robust digital presence.According to Statista, Internet penetration has reached 59%+ worldwide, up from 35% in 2013. Now is the ideal time to fully grasp…

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Why Your Business Needs Search Marketing

Search Engine Marketing is the process of increasing the visibility, usability, and effectiveness of a website, including its pages, content, and interactive media in search engine results pages. This is done either via search engine optimization and paid search. With the increasing usage of social media, smartphones, and numerous other communication technologies, it is no longer an option not to have a fully optimized and marketable site. There is talk of websites passing the torch over to applications, but I believe this talk is premature as apps are mostly linked to functional needs and fail in the area of informational…

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The Invaluable Art of SEO

Google's search engine works by gathering information from a range of sources, such as web pages, public databases, and other areas through crawling, indexing, ranking, and serving web pages. The "crawling" and "indexing" of web pages are done by search algorithms. Search algorithms use automated programs that are typically referred to as bots, crawlers, or spiders. When someone types in a query, results pop up depending on the frequency and location of keywords on the page. The results also depend on how long the page has existed, and various other factors that impact search engine ranking. From a technical perspective, you…

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Case Study: Heat Map for Super Refractory Status Epilepticus

I have grown many businesses by using consistent digital marketing tactics. However, the most creative and unique thing I have done using digital marketing was come up with a unique solution to an uncommon problem. My client was a pharmaceutical company that developed a drug to treat the rare condition Super Refractory Status Epilepticus. Super-refractory status epilepticus is an ongoing seizure over a 24 hour period that is non-responsive to usual seizure meds. The problem was two-fold. First, the condition is rare, so finding incidents was also a rare occurrence. Second, the window for treatment was small. The medication had…

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