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Understanding Digital Analytics – The Hottest Industry Right Now

Digital marketing can be incredibly useful when it comes to enhancing brand awareness and truly getting the word out about your brand. It's also a great way to educate prospects about the products and services you provide. But virtually all digital marketing efforts are rendered pointless without proper analytics and online measurement. It's vital to see how marketing activities and spending impact the company's bottom line if you reap the full benefits of digital marketing. In comes digital analytics, one of the hottest growing needs for business owners growing their businesses worldwide. What is Digital Analytics?  As the world becomes…

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Save Time with this Facebook Ads Optimization Cheat-Sheet

Facebook Ads optimization is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?” Well, I could be spilling the beans here, but I’m going to pull back the lid on what we mean when we say we are “optimizing” a campaign. Usually, optimization of a Facebook Ads campaign consists of three main areas of interest: optimizing placements and networks, bids and budgets, and ad creatives. Sections: Facebook Ads Optimization: Placements and Networks Facebook Ads…

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4 Tips for Success When Working From Home

As a digital marketer, I've worked from home for almost eight years now. I have loved every minute of it. With so many people working from home because of the pandemic, I thought this would be the proper time to share a few thoughts on what I have learned over the years. Working from home can be rewarding. Below are my four steps to mastering the art of working remotely. Tools of Choice when Working from Home Technology makes working from home possible, so it's no mistake that getting this aspect of your journey correct is essential to your new…

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How To Conduct Keyword Research Like A Pro Tonight
Concept For Searching On Internet, Magnifier On Computer Keyboard

How To Conduct Keyword Research Like A Pro Tonight

Keyword research is the backbone of search marketing. But how does one go about conducting keyword research and how can the benefits immediately be taken advantage of? These questions have easy answers, however, we need to understand the search query. Search queries have become one of the many staples of our society. Any question thought idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You no longer have to guess about the actions, thoughts,…

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Top 10 Reasons You Should Be Using Facebook Advertising

Facebook Advertising is leading the industry as far as social advertising goes, so will cover how to implement Facebook within your marketing strategy…especially how to align it with your Don Draper like a presentation you gave to your client complete with personas and heavy demo info! Marketers who have had the opportunity to delve into the world of paid search over the past decade have seen first hand the differences between traditional marketing methods and marketing methods used online. Things aren’t as intuitive as they used to be. In the old days, we profiled “target demographic”, created personas, crunched the…

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5 Steps to Success with Facebook and Instagram Ads

You can no longer afford to waste valuable time and money getting it wrong. I'm a proponent of making mistakes, because mistakes indicate that you're trying. However, if you're not getting better or making the needed adjustments after each mistake, then what's the use? The below steps are integral to success with not only Facebook and Instagram but other social media marketing initiatives via other platforms. 1. Let the Data be Your Guide The biggest mistake most marketers make is being married to a method or system when it comes to advertising on Facebook and Instagram. Sure, you need solid…

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Social Media Marketing Landscape in 2020

Digital marketing has changed forever how we do business. With the proliferation of the internet, throughout the late ’90s, marketers, and businesses received another medium in which to reach their customers. Two of the oldest channels paid search gave marketers the opportunity to access customers online. Paid Search, one of the most mature forms of digital marketing allowed marketers to capitalize on demand but was limited in connecting with people, sharing ideas and nurturing relationships. Too many paid search leads were being turned over to sales as SQL’s when in fact they were still MQL’s. To bridge the gap, businesses…

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12 Great Ways To Grow Your Instagram Followers

1. Get Creative with Your Hashtags Try to capitalize on hashtags that may seem like a stretch. If you sell shoes, maybe post something related to pedicures using pedicure hashtags. The point is to cast a wide net and experiment. Be creative, original, and funny, anything but dull. Mix it up. Make sure you are using hashtags that are both directly related to your business! Look for hashtags that tell a story. 2. Participate in Massively Popular Conversations The biggest mistake most marketers make is running a space-related account, I was able to grow our client's followers organically by participating…

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Digital Marketer’s Guide to Instagram Marketing

This comprehensive guide is brought to you from years of experience managing many Instagram accounts. Feel free to skip to the section that interests you the most! Table of Contents Why Use Instagram for Business Getting Started With Instagram How to Create an Instagram Marketing Strategy How to Grow Your Audience on Instagram Types of Instagram Posts Guide to Instagram Shopping Guide to Instagram Formats The Instagram Algorithm Introduction to Instagram Advertising How to Make the Most Out of Instagram Conclusion Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on…

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Learn the 4 Basics of the Fast-Paced Digital Marketing World

One of my favorite quotes growing up was: “Wherever there is a will, there is a way.” That quote has helped me navigate some tricky situations in life. The same will be true when we recover from this coronavirus pandemic that has gripped the world. I can’t predict the future. However, I have a hunch that small business owners, artists, performers, and others will return to a new economy that emphasizes a need to maintain a robust digital presence. According to Statista, Internet penetration has reached 59%+ worldwide, up from 35% in 2013. Now is the ideal time to fully…

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