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Save Time with this Facebook Ads Optimization Cheat-Sheet

Facebook Ads optimization is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?” Well, I could be spilling the beans here, but I’m going to pull back the lid on what we mean when we say we are “optimizing” a campaign. Usually, optimization of a Facebook Ads campaign consists of three main areas of interest: optimizing placements and networks, bids and budgets, and ad creatives. Sections: Facebook Ads Optimization: Placements and Networks Facebook Ads…

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4 Tips for Success When Working From Home

As a digital marketer, I've worked from home for almost eight years now. I have loved every minute of it. With so many people working from home because of the pandemic, I thought this would be the proper time to share a few thoughts on what I have learned over the years. Working from home can be rewarding. Below are my four steps to mastering the art of working remotely. Tools of Choice when Working from Home Technology makes working from home possible, so it's no mistake that getting this aspect of your journey correct is essential to your new…

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How To Conduct Keyword Research Like A Pro Tonight
Concept For Searching On Internet, Magnifier On Computer Keyboard

How To Conduct Keyword Research Like A Pro Tonight

Keyword research is the backbone of search marketing. But how does one go about conducting keyword research and how can the benefits immediately be taken advantage of? These questions have easy answers, however, we need to understand the search query. Search queries have become one of the many staples of our society. Any question thought idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You no longer have to guess about the actions, thoughts,…

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Components of Work: How things Get Done

As I have grown as a digital marketer as well as a person, I've realized that most actions consist of tactics, strategies, objectives, goals, and systems. They all work together for you and your team to reach the results you want to achieve. These components of our actions range from the most fundamental tactics to the most advanced, strategies. No matter what, you will always need tactics. You may not need a system, but operating with a well-defined system is the only way to reach your full potential. Below is my breakdown of the component. This is merely my rough draft, some thoughts make…

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