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Read more about the article Two Numbers Every Paid Media Manager Should Watch: Pacing and Spend Deviation

Two Numbers Every Paid Media Manager Should Watch: Pacing and Spend Deviation

Most paid media managers know the feeling. You reach the last week of a campaign flight and realize the budget is either nearly gone or barely touched. Both outcomes are avoidable. The problem is usually not a lack of data. It is a lack of the right framework for reading that data early enough to act on it. Two metrics solve this: pacing and spend deviation. They are related, they often move together, and at the end of a flight they can look almost identical. But they are built differently, and the difference is the whole point. Understanding it is…

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Read more about the article Google Ads Suspension Guide

Google Ads Suspension Guide

Your Google Ads campaign was running this morning. Now it is not. Your ads have stopped serving, your traffic may have dropped, and you have received a notification saying your Google Ads account has been suspended. For any business that relies on paid search to generate leads or sales, this can be a serious disruption. The first instinct may be to make changes immediately, create a new account, or submit an appeal without fully understanding the problem. Those actions can make the situation harder to resolve. A Google Ads suspension does not always mean your account is permanently closed. Google…

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Read more about the article Google Jail: Circumventing Systems Policy in Google Ads

Google Jail: Circumventing Systems Policy in Google Ads

Getting suspended from Google Ads is more than an inconvenience. For many businesses, it becomes a revenue emergency. Paid search may drive a large share of incoming leads. A sudden suspension can stop that flow almost instantly. For businesses operating in competitive markets, the impact can be even greater. This is why this one policy deserves particular attention: circumventing systems. Google classifies this as an egregious policy violation. They say accounts found violating this policy can be suspended upon detection without prior warning. Affected advertisers may no longer be allowed to advertise with Google Ads. This policy differs from a…

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Read more about the article UTM Parameters Setup Guide

UTM Parameters Setup Guide

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit.The acronym "UTM" stands for “UTM” stands for “Urchin tracking module.” It's a name taken from the Urchin Software Corporation. That company was acquired by Google in 2005. Google simply kept the name of the technology they created.With using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content or campaigns.For…

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