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How to Use Keywords in Search
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How to Use Keywords in Search

Search queries have become one of the many staples of our society. Any question, thought, idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You know longer have to guess about the actions, thoughts, and intentions of the world around us.What is a search query, and how can you use search queries to understand your potential customers better? Search queries are real-world phrases and terms that people use to find information, entertainment, products, or services. The…

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UTM Parameters Setup Guide

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit.The acronym "UTM" stands for “UTM” stands for “Urchin tracking module.” It's a name taken from the Urchin Software Corporation. That company was acquired by Google in 2005. Google simply kept the name of the technology they created.With using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content or campaigns.For…

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Digital Marketer’s Guide to Instagram Marketing

This comprehensive guide is brought to you from years of experience managing many Instagram accounts. Feel free to skip to the section that interests you the most! Table of Contents Why Use Instagram for Business Getting Started With Instagram How to Create an Instagram Marketing Strategy How to Grow Your Audience on Instagram Types of Instagram Posts Guide to Instagram Shopping Guide to Instagram Formats The Instagram Algorithm Introduction to Instagram Advertising How to Make the Most Out of Instagram Conclusion Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on…

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Learn the Basics of the Fast-Paced Digital Marketing World

One of my favorite quotes growing up was: "Wherever there is a will, there is a way." That quote has helped me navigate some tricky situations in life. The same will be true when we recover from this coronavirus pandemic that has gripped the world. I can't predict the future. However, I have a hunch that small business owners, artists, performers, and others will return to a new economy that emphasizes a need to maintain a robust digital presence.According to Statista, Internet penetration has reached 59%+ worldwide, up from 35% in 2013. Now is the ideal time to fully grasp…

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Types of Websites

If you are building a website or application, then it is quite likely that you are making a site with a specific purpose in mind. This purpose will ultimately determine the decisions you make as far as how you market, advertise and invest in your website. All websites fall into the categories of ecommerce, lead generation, or awareness. SaaS websites, (software as a service) fall under eCommerce websites but have very distinct characteristics. Although many consider online services as a part of the ecommerce world of sites, some unique differences set online services apart. I'll discuss them separately. It is essential to understand these…

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