Internet

Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.

Comprehensive Guide to Impression Share Metrics

Post author:Quincy Bingham
Post published:August 27, 2022
Post category:Search Marketing Digital Marketing Internet Paid Media

Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots. An impression is when your ad is visible…

17 Key Terms for Clear-Cut Critical Thinking in Our Daily Lives

Post author:Quincy Bingham
Post published:April 14, 2021
Post category:Society Internet Philosophy

Most logical fallacies have more to do with formal arguments and less to do with how we communicate with each other daily. There are simple words and ideas used in our everyday speech that have a significant impact on our interpretations, perceptions, and decision-making. Listed below are a few of those terms. Understanding or reviewing these terms will give you a slight edge while watching the news, attending a meeting, or discussing world events with your loved ones. I chose these terms because I’m often involved in situations in which these definitions could come in handy. Below are the terms I’ll…

4 Tips for Success When Working From Home

Post author:Quincy Bingham
Post published:July 25, 2020
Post category:Business Black America Digital Marketing Internet Professionalism

As a digital marketer, I've worked from home for almost eight years now. I have loved every minute of it. With so many people working from home because of the pandemic, I thought this would be the proper time to share a few thoughts on what I have learned over the years. Working from home can be rewarding. Below are my four steps to mastering the art of working remotely. Tools of Choice when Working from Home Technology makes working from home possible, so it's no mistake that getting this aspect of your journey correct is essential to your new…

Concept For Searching On Internet, Magnifier On Computer Keyboard

How To Conduct Keyword Research Like A Pro Tonight

Post author:Quincy Bingham
Post published:July 21, 2020
Post category:Digital Marketing Business Internet Paid Media Search Marketing

Keyword research is the backbone of search marketing. But how does one go about conducting keyword research and how can the benefits immediately be taken advantage of? These questions have easy answers, however, we need to understand the search query. Search queries have become one of the many staples of our society. Any question thought idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You no longer have to guess about the actions, thoughts,…

UTM Parameters Setup Guide

Post author:Quincy Bingham
Post published:May 18, 2020
Post category:Internet Conversion Rate Optimization Digital Analytics Google Analytics

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit. The acronym "UTM" stands for “UTM” stands for “Urchin tracking module.” It's a name taken from the Urchin Software Corporation. That company was acquired by Google in 2005. Google simply kept the name of the technology they created. With using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content…

How To Excel at Instagram Marketing: The Ultimate Guide

Post author:Quincy Bingham
Post published:May 17, 2020
Post category:Instagram Marketing Digital Marketing Facebook Ads Facebook Marketing Instagram Ads Internet Social Media Marketing

Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on our lives, but what kind of power does Instagram marketing have for your business? Why is this app so popular, and why are so many companies clamoring to join in all the fun? For starters, Instagram has released quite a few new tools for businesses. For example, companies can leverage the following: The ability to review advanced analytics The ability to add shopping links to posts The ability to drive traffic via Instagram stories The ability to post on a video…

Learn the 4 Basics of the Fast-Paced Digital Marketing World

Post author:Quincy Bingham
Post published:May 13, 2020
Post category:Digital Marketing Internet

One of my favorite quotes growing up was: “Wherever there is a will, there is a way.” That quote has helped me navigate some tricky situations in life. The same will be true when we recover from this coronavirus pandemic that has gripped the world. I can’t predict the future. However, I have a hunch that small business owners, artists, performers, and others will return to a new economy that emphasizes a need to maintain a robust digital presence. According to Statista, Internet penetration has reached 59%+ worldwide, up from 35% in 2013. Now is the ideal time to fully…

Build Better Websites: Know The 4 Types of Websites

Post author:Quincy Bingham
Post published:April 6, 2020
Post category:Internet

If you are building a website or application, then it is quite likely that you are making a site with a specific purpose in mind. This purpose will ultimately determine the decisions you make as far as how you market, advertise and invest in your website, your purpose will determine the type of website you build. All types of websites fall into the categories of ecommerce, lead generation, or awareness. SaaS websites, (software as a service) fall under eCommerce websites but have very distinct characteristics. Although many consider online services as a part of the ecommerce world of sites, some unique differences set…

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Lee Stephens Digital is a Chicago-based growth marketing specialist and owner of Lee Stephens Digital. The site offers comprehensive digital marketing solutions for businesses, focusing on services such as paid media advertising, SEO, email marketing, digital analytics, e-commerce, and marketing automation. Visitors can find resources like detailed checklists for paid search audits and educational content on digital marketing fundamentals, including audience targeting, campaign strategy, and performance optimization.

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