Practical guides for business owners who want marketing that pays for itself. Strategy, content, websites, analytics and what actually moves the numbers, from 20 years of running campaigns.
In 2022, Instagram Reels are the best way to grow your account by expanding your audience and increasing your engagement. I covered the basics of marketing on Instagram a while back. However, the question remained for newcomers, how do I get paid for reels on Instagram? More importantly, Meta has made a concerted effort to encourage content creators by offering multiple incentives to earn money on the platform. So without further ado, here's how you make money on Instagram. 1. Livestream Badges Viewers can purchase Badges to support their favorite creators during tier live videos. Badges are similar to super chats on YouTube…
Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.
Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots.An impression is when your ad is visible to…
Digital marketing optimization concept. Doing market research and analysis to optimize marketing efforts.
What is Marketing Optimization? The word "optimization" is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. More importantly, few can say what digital marketing optimizations entail.So what does it mean to "optimize" digital marketing campaigns, and is it really as important as it sounds?Marketing optimization is using marketing data to make informed decisions to drive the performance of your campaigns. Those improvements include improving active digital marketing messages, branding, campaigns, ads, posts, placements, processes, and other marketing components more effectively and efficiently.Being…
Digital marketing can be incredibly useful to educate prospects about your products and services. But virtually all of your digital marketing efforts are rendered useless without proper analytics and measurement. It's vital to see how your marketing activities and spending impact your company's bottom line if you plan to reap the full benefits of digital marketing. Because of its impact, digital analytics is one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics? As the world becomes more connected with smartphones, tablets, and laptops, more and more information is available to marketers, enabling visibility of…
Facebook Ads optimization is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?”Well, I could be spilling the beans here, but I’m going to pull back the lid on what we mean when we say we are “optimizing” a campaign. Usually, optimization of a Facebook Ads campaign consists of three main areas of interest: optimizing placements and networks, bids and budgets, and ad creatives.Sections:Facebook Ads Optimization: Placements and NetworksFacebook Ads Optimization: Optimizing Budgets and…
As a digital marketer, I've worked from home for almost eight years now. I have loved every minute of it. With so many people working from home because of the pandemic, I thought this would be the proper time to share a few thoughts on what I have learned over the years. Working from home can be rewarding. Below are my four steps to mastering the art of working remotely. Tools of Choice when Working from Home Technology makes working from home possible, so it's no mistake that getting this aspect of your journey correct is essential to your new…
Concept For Searching On Internet, Magnifier On Computer Keyboard
Keyword research is the backbone of search marketing. But how does one go about conducting keyword research and how can the benefits immediately be taken advantage of? These questions have easy answers, however, we need to understand the search query. Search queries have become one of the many staples of our society. Any question thought idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You no longer have to guess about the actions, thoughts,…
Facebook Advertising is leading the industry as far as social advertising goes, so will cover how to implement Facebook within your marketing strategy…especially how to align it with your Don Draper like a presentation you gave to your client complete with personas and heavy demo info!Marketers who have had the opportunity to delve into the world of paid search over the past decade have seen first hand the differences between traditional marketing methods and marketing methods used online. Things aren’t as intuitive as they used to be.In the old days, we profiled “target demographic”, created personas, crunched the numbers, and…
You can no longer afford to waste valuable time and money getting it wrong. I'm a proponent of making mistakes, because mistakes indicate that you're trying. However, if you're not getting better or making the needed adjustments after each mistake, then what's the use? The below steps are integral to success with not only Facebook and Instagram but other social media marketing initiatives via other platforms.1. Let the Data be Your GuideThe biggest mistake most marketers make is being married to a method or system when it comes to advertising on Facebook and Instagram. Sure, you need solid and consistent…
Digital marketing has changed forever how we do business. With the proliferation of the internet, throughout the late ’90s, marketers, and businesses received another medium in which to reach their customers. Two of the oldest channels paid search gave marketers the opportunity to access customers online.Paid Search, one of the most mature forms of digital marketing allowed marketers to capitalize on demand but was limited in connecting with people, sharing ideas and nurturing relationships. Too many paid search leads were being turned over to sales as SQL’s when in fact they were still MQL’s.To bridge the gap, businesses needed to…
