digital marketing - Lee Stephens Digital

Google Ad’s Auction System Simplified in 3 Minutes

Post author:Quincy Bingham
Post published:September 6, 2022
Post category:Social Media Marketing Paid Media Search Marketing

Google Ad's auction bidding market powers it's advertising platform, Google Ads. Let’s quickly break down how the Google Ads auction works. Almost every search query a user conducts via the Google search engine triggers an auction to determine which advertiser’s ad is served to the user. These automated auctions take place within a fraction of a second, considering various factors to decide where and if ads rank on the search engine results page and how much advertisers pay. When advertisers open up a Google Ads account, thier next steps after taking care of administrative tasks are to choose keywords they want…

7 Effortless Strategies to Get Paid for Reels on Instagram in 2022

Post author:Quincy Bingham
Post published:August 31, 2022
Post category:Digital Marketing Instagram Ads Instagram Marketing
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In 2022, Instagram Reels are the best way to grow your account by expanding your audience and increasing your engagement. I covered the basics of marketing on Instagram a while back. However, the question remained for newcomers, how do I get paid for reels on Instagram? More importantly, Meta has made a concerted effort to encourage content creators by offering multiple incentives to earn money on the platform. So without further ado, here's how you make money on Instagram. 1. Livestream Badges Viewers can purchase Badges to support thier favorite creators during tier live videos. Badges are similar to super chats on YouTube…

Digital marketing optimization concept. Doing market research and analysis to optimize marketing efforts.

Digital Marketing Optimization Demystified in 5 Easy Steps

Post author:Quincy Bingham
Post published:August 11, 2022
Post category:Conversion Rate Optimization Business Digital Marketing Paid Media
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What is Marketing Optimization? The word "optimization" is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. More importantly, few can say what digital marketing optimizations entail. So what does it mean to "optimize" digital marketing campaigns, and is it really as important as it sounds? Marketing optimization is using marketing data to make informed decisions to drive the performance of your campaigns. Those improvements include improving active digital marketing messages, branding, campaigns, ads, posts, placements, processes, and other marketing components more effectively…

Understanding Digital Analytics – The Hottest Industry Right Now

Post author:Quincy Bingham
Post published:April 20, 2021
Post category:Conversion Rate Optimization Digital Analytics Digital Marketing

Digital marketing can be incredibly useful to educate prospects about your products and services. But virtually all of your digital marketing efforts are rendered useless without proper analytics and measurement. It's vital to see how your marketing activities and spending impact your company's bottom line if you plan to reap the full benefits of digital marketing. Because of its impact, digital analytics is one of the hottest growing needs for business owners growing their businesses worldwide.What is Digital Analytics? As the world becomes more connected with smartphones, tablets, and laptops, more and more information is available to marketers, enabling visibility of…

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