Google Ad’s Auction System Simplified in 3 Minutes
Google Ad's auction bidding market powers it's advertising platform, Google Ads. Let’s quickly break down how the Google Ads auction works. Almost every search query a user conducts via the Google search engine triggers an auction to determine which advertiser’s ad is served to the user. These automated auctions take place within a fraction of a second, considering various factors to decide where and if ads rank on the search engine results page and how much advertisers pay. When advertisers open up a Google Ads account, thier next steps after taking care of administrative tasks are to choose keywords they want…