ppc

Capsules in focus against a backdrop of a dynamic biotech stock index signify a robust healthcare market. Pharmaceutical business. Development of new medicinal pills..

Mastering Google Ads for Healthcare Marketing: A 2025 Guide

Post author:Quincy Bingham
Post published:June 25, 2025
Post category:Uncategorized
Post comments:0 Comments

I've seen firsthand how healthcare and pharmaceutical brands, organizations, and small businesses struggle to break through the noise of an infinite number of. Healthcare isn't simply about selling a product or service. It's about trust.Patients, healthcare providers (HCPs), and family members are looking for reliable information. Personal well-being is at stake, and that's where Google's search engine has a distinct responsibility. This responsibility is why marketing healthcare products and services online presents unique challenges to marketers due to strict regulations, sensitive topics, and high competition. Dont let this deter you because, done right, Google Ads can do more than drive…

PPC pay per click advertising in the internet. Marketing strategy for business promotion. Pay for banner on the web page. Flat vector illustration

The Most Comprehensive Paid Search Audit Checklist You’ll Ever Need

Post author:Quincy Bingham
Post published:September 5, 2022
Post category:Search Marketing Digital Marketing Paid Media

Why Paid Search Audits are Important Paid search audits are essential to the digital marketing process. The digital marketing world is constantly in flux. That's why it's crucial to regularly conduct an audit to ensure the best optimization strategies are in place and get the best possible return on investment. Paid search advertising is more complex than many marketers would like to admit. Google Ads constantly posts new features, releases, policies, interface updates, discontinued features, and announcements. On top of that, many small changes don't warrant a separate announcement, and that's much change. This is why keeping up with Google Ads,…

Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.

Comprehensive Guide to Impression Share Metrics

Post author:Quincy Bingham
Post published:August 27, 2022
Post category:Search Marketing Digital Marketing Internet Paid Media

Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots. An impression is when your ad is visible…

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Lee Stephens Digital is a Chicago-based growth marketing specialist and owner of Lee Stephens Digital. The site offers comprehensive digital marketing solutions for businesses, focusing on services such as paid media advertising, SEO, email marketing, digital analytics, e-commerce, and marketing automation. Visitors can find resources like detailed checklists for paid search audits and educational content on digital marketing fundamentals, including audience targeting, campaign strategy, and performance optimization.

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