Monthly Archives: August 2022

Read more about the article 7 Effortless Strategies to Get Paid for Reels on Instagram in 2022

7 Effortless Strategies to Get Paid for Reels on Instagram in 2022

In 2022, Instagram Reels are the best way to grow your account by expanding your audience and increasing your engagement. I covered the basics of marketing on Instagram a while back. However, the question remained for newcomers, how do I get paid for reels on Instagram? More importantly, Meta has made a concerted effort to encourage content creators by offering multiple incentives to earn money on the platform. So without further ado, here's how you make money on Instagram. 1. Livestream Badges Viewers can purchase Badges to support thier favorite creators during tier live videos. Badges are similar to super chats on YouTube…

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Read more about the article Comprehensive Guide to Impression Share Metrics
Online marketing, data analysis and web development, PPC, web analytics and search engine marketing concept.

Comprehensive Guide to Impression Share Metrics

Impression share is one of my favorite metrics because it gives me an idea of how many people I can reach with my clients’ ads. Unlike TV ads, which have been a staple of trust and prestige across the marketing and advertising industry, digital ads have proven to be more measurable, reliable, and transparent when understanding if your goals are being met. Because of digital’s viability, TV ad spend has constantly declined for the past ten years. Impression share metrics give us one more reason to trust digital over expensive TV spots. An impression is when your ad is visible…

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Read more about the article Digital Marketing Optimization Demystified in 5 Easy Steps
Digital marketing optimization concept. Doing market research and analysis to optimize marketing efforts.

Digital Marketing Optimization Demystified in 5 Easy Steps

What is Marketing Optimization? The word "optimization" is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. More importantly, few can say what digital marketing optimizations entail. So what does it mean to "optimize" digital marketing campaigns, and is it really as important as it sounds? Marketing optimization is using marketing data to make informed decisions to drive the performance of your campaigns. Those improvements include improving active digital marketing messages, branding, campaigns, ads, posts, placements, processes, and other marketing components more effectively…

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