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Digital Marketer’s Guide to Instagram Marketing

This comprehensive guide is brought to you from years of experience managing many Instagram accounts. Feel free to skip to the section that interests you the most! Table of Contents Why Use Instagram for Business Getting Started With Instagram How to Create an Instagram Marketing Strategy How to Grow Your Audience on Instagram Types of Instagram Posts Guide to Instagram Shopping Guide to Instagram Formats The Instagram Algorithm Introduction to Instagram Advertising How to Make the Most Out of Instagram Conclusion Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on…

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Learn the Basics of the Fast-Paced Digital Marketing World

One of my favorite quotes growing up was: “Wherever there is a will, there is a way.” That quote has helped me navigate some tricky situations in life. The same will be true when we recover from this coronavirus pandemic that has gripped the world.I can’t predict the future. However, I have a hunch that small business owners, artists, performers, and others will return to a new economy that emphasizes a need to maintain a robust digital presence.According to Statista, Internet penetration has reached 59%+ worldwide, up from 35% in 2013. Now is the ideal time to fully grasp the…

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Are All Conspiracies Bad?

Notice the significant difference between saying: "I believe that 5G may cause physical harm to us." or "I believe vaccines may be harmful."   VS.  "~Insert powerful person~ is using vaccines to kill off half the population and track us using microchips." or  "The Earth is flat, and science is an atheist religion built by Jesuits to hide the true nature of our existence." You must know the difference. One is an exploratory query that prompts one to do research, seek information, and NOT confirmation. It asks questions, starts a discussion, begs for more knowledge and understanding. The others are definitive statements that…

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Things You Should Know Before 30

A few things people should learn before 30.The economy moves like a heartbeat, there will be up to times and downtimes. At some point, be self-aware enough to ask yourself, "What do I mean when I say the economy is bad?" Could it be that you're just saying that just because that's what people say? We are surely in a recession with the presence of COVID-19. But this wasn't the case last year or the year before. I don't think there has been a time in which people haven't said: "The economy is bad". I may help to understand what exactly…

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Types of Websites

If you are building a website or application, then it is quite likely that you are making a site with a specific purpose in mind. This purpose will ultimately determine the decisions you make as far as how you market, advertise and invest in your website. All websites fall into the categories of ecommerce, lead generation, or awareness. SaaS websites, (software as a service) fall under eCommerce websites but have very distinct characteristics. Although many consider online services as a part of the ecommerce world of sites, some unique differences set online services apart. I'll discuss them separately. It is essential to understand these…

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Five Pitfalls of the Information Age

Within a few weeks, fear of the COVID-19 has gripped the world. Not only fear but anger directed towards those whom we believe are supposed to protect us. The national news provides around the clock COVID-19 news breaks and headlines every minute of the day as we sit and wait patiently for this to pass. Things could very well get worse.Are we mentally prepared for such a reality? COVID-19 has illuminated a few factors that influence how we operate as a society and as individuals in these trying times. Hopefully, we can avoid these "evils" as I like to call them. My…

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Why Your Business Needs Search Marketing

Search Engine Marketing is the process of increasing the visibility, usability, and effectiveness of a website, including its pages, content, and interactive media in search engine results pages. This is done either via search engine optimization and paid search. With the increasing usage of social media, smartphones, and numerous other communication technologies, it is no longer an option not to have a fully optimized and marketable site. There is talk of websites passing the torch over to applications, but I believe this talk is premature as apps are mostly linked to functional needs and fail in the area of informational…

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The Invaluable Art of SEO

Google's search engine works by gathering information from a range of sources, such as web pages, public databases, and other areas through crawling, indexing, ranking, and serving web pages. The "crawling" and "indexing" of web pages are done by search algorithms. Search algorithms use automated programs that are typically referred to as bots, crawlers, or spiders. When someone types in a query, results pop up depending on the frequency and location of keywords on the page. The results also depend on how long the page has existed, and various other factors that impact search engine ranking. From a technical perspective, you…

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Case Study: Heat Map for Super Refractory Status Epilepticus

I have grown many businesses by using consistent digital marketing tactics. However, the most creative and unique thing I have done using digital marketing was come up with a unique solution to an uncommon problem. My client was a pharmaceutical company that developed a drug to treat the rare condition Super Refractory Status Epilepticus. Super-refractory status epilepticus is an ongoing seizure over a 24 hour period that is non-responsive to usual seizure meds. The problem was two-fold. First, the condition is rare, so finding incidents was also a rare occurrence. Second, the window for treatment was small. The medication had…

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