UTM Parameters Setup Guide

UTM parameters are identifiable information that you add to a URL to track digital marketing campaigns online. When a user clicks a URL with UTM parameters, data is sent back to a publisher or publishers about that particular website visit. The acronym "UTM" stands for “UTM” stands for “Urchin tracking module.” It's a name taken from the Urchin Software Corporation. That company was acquired by Google in 2005. Google simply kept the name of the technology they created. With using UTM's, a marketer can gauge metrics and performance of the source, medium, campaign, terms, and content of their marketing content…

Continue ReadingUTM Parameters Setup Guide

How To Excel at Instagram Marketing: The Ultimate Guide

Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on our lives, but what kind of power does Instagram marketing have for your business? Why is this app so popular, and why are so many companies clamoring to join in all the fun? For starters, Instagram has released quite a few new tools for businesses. For example, companies can leverage the following: The ability to review advanced analytics The ability to add shopping links to posts The ability to drive traffic via Instagram stories The ability to post on a video…

Continue ReadingHow To Excel at Instagram Marketing: The Ultimate Guide

Learn the 4 Basics of the Fast-Paced Digital Marketing World

One of my favorite quotes growing up was: “Wherever there is a will, there is a way.” That quote has helped me navigate some tricky situations in life. The same will be true when we recover from this coronavirus pandemic that has gripped the world. I can’t predict the future. However, I have a hunch that small business owners, artists, performers, and others will return to a new economy that emphasizes a need to maintain a robust digital presence. According to Statista, Internet penetration has reached 59%+ worldwide, up from 35% in 2013. Now is the ideal time to fully…

Continue ReadingLearn the 4 Basics of the Fast-Paced Digital Marketing World

Are All Conspiracies Bad?

Notice the significant difference between saying: "I believe that 5G may cause physical harm to us." or "I believe vaccines may be harmful."   VS.  "~Insert powerful person~ is using vaccines to kill off half the population and track us using microchips." or  "The Earth is flat, and science is an atheist religion built by Jesuits to hide the true nature of our existence." You must know the difference. One is an exploratory query that prompts one to do research, seek information, and NOT confirmation. It asks questions, starts a discussion, begs for more knowledge and understanding. The others are definitive statements that…

Continue ReadingAre All Conspiracies Bad?

Things You Should Know Before 30

A few things people should learn before 30.The economy moves like a heartbeat, there will be up to times and downtimes. At some point, be self-aware enough to ask yourself, "What do I mean when I say the economy is bad?" Could it be that you're just saying that just because that's what people say? We are surely in a recession with the presence of COVID-19. But this wasn't the case last year or the year before. I don't think there has been a time in which people haven't said: "The economy is bad". I may help to understand what exactly…

Continue ReadingThings You Should Know Before 30

Build Better Websites: Know The 4 Types of Websites

If you are building a website or application, then it is quite likely that you are making a site with a specific purpose in mind. This purpose will ultimately determine the decisions you make as far as how you market, advertise and invest in your website, your purpose will determine the type of website you build. All types of websites fall into the categories of ecommerce, lead generation, or awareness. SaaS websites, (software as a service) fall under eCommerce websites but have very distinct characteristics. Although many consider online services as a part of the ecommerce world of sites, some unique differences set…

Continue ReadingBuild Better Websites: Know The 4 Types of Websites

Why Your Business Needs Search Marketing

Search Engine Marketing is the process of increasing the visibility, usability, and effectiveness of a website, including its pages, content, and interactive media in search engine results pages. This is done either via search engine optimization and paid search. With the increasing usage of social media, smartphones, and numerous other communication technologies, it is no longer an option not to have a fully optimized and marketable site. There is talk of websites passing the torch over to applications, but I believe this talk is premature as apps are mostly linked to functional needs and fail in the area of informational…

Continue ReadingWhy Your Business Needs Search Marketing

The Invaluable Art of SEO

Google's search engine works by gathering information from a range of sources, such as web pages, public databases, and other areas through crawling, indexing, ranking, and serving web pages. The "crawling" and "indexing" of web pages are done by search algorithms. Search algorithms use automated programs that are typically referred to as bots, crawlers, or spiders. When someone types in a query, results pop up depending on the frequency and location of keywords on the page. The results also depend on how long the page has existed, and various other factors that impact search engine ranking. From a technical perspective, you…

Continue ReadingThe Invaluable Art of SEO

Case Study: Heat Map for Super Refractory Status Epilepticus

I have grown many businesses by using consistent digital marketing tactics. However, the most creative and unique thing I have done using digital marketing was come up with a unique solution to an uncommon problem. My client was a pharmaceutical company that developed a drug to treat the rare condition Super Refractory Status Epilepticus. Super-refractory status epilepticus is an ongoing seizure over a 24 hour period that is non-responsive to usual seizure meds. The problem was two-fold. First, the condition is rare, so finding incidents was also a rare occurrence. Second, the window for treatment was small. The medication had…

Continue ReadingCase Study: Heat Map for Super Refractory Status Epilepticus

What the Solar Republic Means to Me

As a child, my mother told me I was always fascinated by stars in the sky even before I could walk or had the words to describe what I was seeing. I remember how she woke my brother and me up before dawn to get us dressed so that she could go to work and drop us off at our grandmother's house. I paid close attention to the sky on those dark, early mornings. I was in awe of how the constellations seemed to move across the sky with each passing day. After school, each evening, as the sky grew…

Continue ReadingWhat the Solar Republic Means to Me