17 Key Terms for Clear-Cut Critical Thinking in Our Daily Lives

Most logical fallacies have more to do with formal arguments and less to do with how we communicate with each other daily. There are simple words and ideas used in our everyday speech that have a significant impact on our interpretations, perceptions, and decision-making. Listed below are a few of those terms. Understanding or reviewing these terms will give you a slight edge while watching the news, attending a meeting, or discussing world events with your loved ones. I chose these terms because I’m often involved in situations in which these definitions could come in handy. Below are the terms I’ll…

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4 Tips for Success When Working From Home

As a digital marketer, I've worked from home for almost eight years now. I have loved every minute of it. With so many people working from home because of the pandemic, I thought this would be the proper time to share a few thoughts on what I have learned over the years. Working from home can be rewarding. Below are my four steps to mastering the art of working remotely. Tools of Choice when Working from Home Technology makes working from home possible, so it's no mistake that getting this aspect of your journey correct is essential to your new…

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Memo: We are in the Information Age

We are in the dead center of the information age. Unfortunately, there are those of us who didn't get the memo, so I'm going to make it official. Remember when Democrats used to talk about jobs, the working class, minimum wage and helping the poor, etc? Nope, it's not a thing anymore. We can't agree on how to handle basic COVID-19 protocols. It's not a coincidence. Our new wars are informational and the personalities that used to dominate the local and national news can't be bothered with the minute details of truth-telling. They have to compete with social media, email,…

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Read more about the article How To Conduct Keyword Research Like A Pro Tonight
Concept For Searching On Internet, Magnifier On Computer Keyboard

How To Conduct Keyword Research Like A Pro Tonight

Keyword research is the backbone of search marketing. But how does one go about conducting keyword research and how can the benefits immediately be taken advantage of? These questions have easy answers, however, we need to understand the search query. Search queries have become one of the many staples of our society. Any question thought idea, or want can be found online. Every day, millions of searches are conducted online. Never before has the marketer had such an intimate look at what people are actively searching for. Think about it. You no longer have to guess about the actions, thoughts,…

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My Idea of an Ally

I keep hearing the ally thing being thrown around. People keep asking me, how do I be an ally? Well first off, don’t make ultra cringe #takeresponsibility videos. My life and my experiences are not your responsibility. Let’s start with that. If you want to be an ally, start by treating me the same as you treated me yesterday. Respect me, respect my ideas, respect my experience, realize that we are both human, we both make mistakes, we both are making our way through this maze called life. My experience may be different from yours, but at the end of the day, we both want…

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The Ultimate Cheat-Sheet to Goals and Objectives

As I have grown as a digital marketer, I’ve realized that everything we do can be summarized into a few essential components that aid us in communicating what needs to get done and how to do it. I would spend hours on calls, meetings, emails, and Slack messages to share projects with contractors. We thought Asana would ease the burden, but it only got more complicated. Sure, my co-workers fully understood me. We had a cadence and rapport that made our communication seamless. But what about communicating with people outside your circle who didn't understand the terminology or those who…

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Top 10 Reasons You Should Be Using Facebook Advertising

Facebook Advertising is leading the industry as far as social advertising goes, so will cover how to implement Facebook within your marketing strategy…especially how to align it with your Don Draper like a presentation you gave to your client complete with personas and heavy demo info! Marketers who have had the opportunity to delve into the world of paid search over the past decade have seen first hand the differences between traditional marketing methods and marketing methods used online. Things aren’t as intuitive as they used to be. In the old days, we profiled “target demographic”, created personas, crunched the…

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5 Steps to Success with Facebook and Instagram Ads

You can no longer afford to waste valuable time and money getting it wrong. I'm a proponent of making mistakes, because mistakes indicate that you're trying. However, if you're not getting better or making the needed adjustments after each mistake, then what's the use? The below steps are integral to success with not only Facebook and Instagram but other social media marketing initiatives via other platforms.1. Let the Data be Your GuideThe biggest mistake most marketers make is being married to a method or system when it comes to advertising on Facebook and Instagram. Sure, you need solid and consistent…

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Social Media Marketing Landscape in 2020

Digital marketing has changed forever how we do business. With the proliferation of the internet, throughout the late ’90s, marketers, and businesses received another medium in which to reach their customers. Two of the oldest channels paid search gave marketers the opportunity to access customers online. Paid Search, one of the most mature forms of digital marketing allowed marketers to capitalize on demand but was limited in connecting with people, sharing ideas and nurturing relationships. Too many paid search leads were being turned over to sales as SQL’s when in fact they were still MQL’s. To bridge the gap, businesses…

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12 Great Ways To Grow Your Instagram Followers

1. Get Creative with Your Hashtags Try to capitalize on hashtags that may seem like a stretch. If you sell shoes, maybe post something related to pedicures using pedicure hashtags. The point is to cast a wide net and experiment. Be creative, original, and funny, anything but dull. Mix it up. Make sure you are using hashtags that are both directly related to your business! Look for hashtags that tell a story. 2. Participate in Massively Popular Conversations The biggest mistake most marketers make is running a space-related account, I was able to grow our client's followers organically by participating…

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