Author: Vera Jay

This author has written 5 articles

Identity, Ideology, Reality: The Only Level I Actually Debate On

Before I debate anyone, I run a quick test. Is the debate based on identity, ideology, or reality? Two are dead ends. Only one of these foundations opens the way for further conversation, understanding, and connection. I’d like to believe that every conversation or “debate” is an opportunity to learn, but that isnt the case for everyone, so this rubric helps me decide when a debate or “conversation” is worth my time.  Level One: Identity If someone leads with identity, I am out. Take abortion. Someone says, "This affects me as a Black woman." That is where it ends for…

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Read more about the article Proven, What Is Possible May Not Be Probable -5 Essential Differences You Need to Know

Proven, What Is Possible May Not Be Probable -5 Essential Differences You Need to Know

An argument broke out on my timeline the other day. Somebody posted research on outcomes for kids from two-parent homes, and the replies filled up with the same sentence, over and over: "I was raised by a single mother, and I turned out fine." Hundreds of people, all making the same move. And the wild part is, every one of them was right. They did turn out fine. They also proved absolutely nothing about the research, because they were answering a question no one asked. That thread is one of the best examples of what of one of the most…

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Read more about the article New Ideas – How Small Businesses Can Measure Short‑Form Video ROI on YouTube and TikTok

New Ideas – How Small Businesses Can Measure Short‑Form Video ROI on YouTube and TikTok

ROI  Introduction Virality on social media doesn't equal sales. As a small business owner, this is probably a sentence you're already familiar with. If we're being honest, it's the truth. The most watched video on TikTok is this video by Zach King. It amassed over 2.2 billion views, but there was no product attached to it. This video went viral because it was entertaining and not because he had something to sell. So if you get a viral video, it's not always because of your product or service. Most times, the quality is great, there's something interesting happening and that's…

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Read more about the article 2026 – The DIY Content Strategy Playbook for Small Businesses

2026 – The DIY Content Strategy Playbook for Small Businesses

Introduction “You should be posting more so your audience can find you.” “You need to post consistently.” “Content is king.” As a small business owner, you have probably heard one or all of the three pieces of advice up there. You also probably know that in this digital age, most people are shopping online. And the only way to get attention is by posting on social media. But most content advice available online aren't tailored to people running small scale businesses. How are you supposed to post multiple times a day when you're also customer care, sales lead, packing and…

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Read more about the article GEO vs. SEO for Small Businesses: How To Show Up In AI Answers And Traditional Search

GEO vs. SEO for Small Businesses: How To Show Up In AI Answers And Traditional Search

Introduction When was the last time you scrolled to the bottom of the first page on Google in search of answers? You probably can't remember, right? Well, this is the reality of many people, including your potential clients. People go on Google, type in their questions and get an AI generated answer from Google AI Overviews. Some don't even use search engines, they just open ChatGPT or Perplexity and get straightforward answers. No more doomscrolling through hundreds of links and tens of website pages for one sentence. But these AI chatbots aren't pulling the answers from thin air. They are…

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