Should Your Organization Use Social Media as a Marketing Tool?
Social media has grown over the past decade as one of the most consistent aspects of our everyday lives. We are a social species, so this fact alone places social media at the center of a good number of our interactions with each other. But what exactly IS social media, and is marketing on social media the right choice for your organization? And finally, if your organization chooses to market on social media, what are some steps to get started? Social media refers to any internet or mobile-based platform that enables social interaction between two or more parties. The dialogue…