Top 10 Reasons You Should Be Using Facebook Advertising

Facebook Advertising is leading the industry as far as social advertising goes, so will cover how to implement Facebook within your marketing strategy…especially how to align it with your Don Draper like a presentation you gave to your client complete with personas and heavy demo info! Marketers who have had the opportunity to delve into the world of paid search over the past decade have seen first hand the differences between traditional marketing methods and marketing methods used online. Things aren’t as intuitive as they used to be. In the old days, we profiled “target demographic”, created personas, crunched the…

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5 Steps to Success with Facebook and Instagram Ads

You can no longer afford to waste valuable time and money getting it wrong. I'm a proponent of making mistakes, because mistakes indicate that you're trying. However, if you're not getting better or making the needed adjustments after each mistake, then what's the use? The below steps are integral to success with not only Facebook and Instagram but other social media marketing initiatives via other platforms.1. Let the Data be Your GuideThe biggest mistake most marketers make is being married to a method or system when it comes to advertising on Facebook and Instagram. Sure, you need solid and consistent…

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