Is This Number Normal? A Simple Way to Read Your Conversions
Every advertiser has stared at a report and asked the same quiet question: is this number good or bad? You spent the money, the clicks came in, and a handful of conversions landed. Five last week, two this week. Should you panic, celebrate, or do nothing at all? Most of us answer that question with a gut feeling, and the gut is a terrible statistician. It treats every dip as a crisis and every spike as a breakthrough, when most of the movement is just noise. The good news is that there is a clean way to tell signal from…