Practical guides for business owners who want marketing that pays for itself. Strategy, content, websites, analytics and what actually moves the numbers, from 20 years of running campaigns.
1. Get Creative with Your HashtagsTry to capitalize on hashtags that may seem like a stretch. If you sell shoes, maybe post something related to pedicures using pedicure hashtags. The point is to cast a wide net and experiment. Be creative, original, and funny, anything but dull. Mix it up. Make sure you are using hashtags that are both directly related to your business! Look for hashtags that tell a story.2. Participate in Massively Popular ConversationsThe biggest mistake most marketers make is running a space-related account, I was able to grow our client's followers organically by participating in flat earth…
Why Use Instagram for Business? We all know how fantastic Instagram is for keeping our loved ones up-to-date on our lives, but what kind of power does Instagram marketing have for your business? Why is this app so popular, and why are so many companies clamoring to join in all the fun?For starters, Instagram has released quite a few new tools for businesses. For example, companies can leverage the following:The ability to review advanced analyticsThe ability to add shopping links to postsThe ability to drive traffic via Instagram storiesThe ability to post on a video platform known as IGTVBuilding a…
One of my favorite quotes growing up was: “Wherever there is a will, there is a way.” That quote has helped me navigate some tricky situations in life. The same will be true when we recover from this coronavirus pandemic that has gripped the world.I can’t predict the future. However, I have a hunch that small business owners, artists, performers, and others will return to a new economy that emphasizes a need to maintain a robust digital presence.According to Statista, Internet penetration has reached 59%+ worldwide, up from 35% in 2013. Now is the ideal time to fully grasp the…
Search Engine Marketing is the process of increasing the visibility, usability, and effectiveness of a website, including its pages, content, and interactive media in search engine results pages. This is done either via search engine optimization and paid search. With the increasing usage of social media, smartphones, and numerous other communication technologies, it is no longer an option not to have a fully optimized and marketable site.There is talk of websites passing the torch over to applications, but I believe this talk is premature as apps are mostly linked to functional needs and fail in the area of informational needs.…
Google's search engine works by gathering information from a range of sources, such as web pages, public databases, and other areas through crawling, indexing, ranking, and serving web pages.The "crawling" and "indexing" of web pages are done by search algorithms. Search algorithms use automated programs that are typically referred to as bots, crawlers, or spiders. When someone types in a query, results pop up depending on the frequency and location of keywords on the page. The results also depend on how long the page has existed, and various other factors that impact search engine ranking.From a technical perspective, you need to…
I have grown many businesses by using consistent digital marketing tactics. However, the most creative and unique thing I have done using digital marketing was come up with a unique solution to an uncommon problem.My client was a pharmaceutical company that developed a drug to treat the rare condition Super Refractory Status Epilepticus. Super-refractory status epilepticus is an ongoing seizure over a 24 hour period that is non-responsive to usual seizure meds.The problem was two-fold. First, the condition is rare, so finding incidents was also a rare occurrence. Second, the window for treatment was small. The medication had to administer…
