Case Study: Heat Map for Super Refractory Status Epilepticus
I have grown many businesses by using consistent digital marketing tactics. However, the most creative and unique thing I have done using digital marketing was come up with a unique solution to an uncommon problem.My client was a pharmaceutical company that developed a drug to treat the rare condition Super Refractory Status Epilepticus. Super-refractory status epilepticus is an ongoing seizure over a 24 hour period that is non-responsive to usual seizure meds.The problem was two-fold. First, the condition is rare, so finding incidents was also a rare occurrence. Second, the window for treatment was small. The medication had to administer…